Adult [adult]

Use the adult [adult] attribute to indicate that individual products are for adults only because they contain adult content such as nudity, sexually suggestive content or are intended to enhance sexual activity.

In this article

• When to use
• Format
• Minimum requirements
• Best practices

We care what we show to our customers, so if your business model is not adult-oriented but you're selling an individual adult-oriented product, you must label that product clearly so that we can show appropriate and legally compliant content to people shopping online.

When to use

Required if a product contains adult content such as nudity, sexually suggestive content or is intended to enhance sexual activity

If an individual product is defined as adult-oriented according to our policy, restrict that product to adults only using the adult [adult] attribute. Learn more about our policy on adult-oriented content.

If your website is generally focused on an adult audience and contains adult-oriented content with or without nudity, use the account-level settings instead.

1. In your Merchant Center account, click the Settings icon in the left navigation menu.
2. Select Business info.
3. Click Edit details.
4. Scroll to the bottom and tick the box for 'Adult content'.

Format

Follow these formatting guidelines to make sure that Google understands the data that you're submitting.

Learn when and how to submit your product data in English.

These are the supported values for this attribute:

Yes [yes]/True [true]

No [no]/False [false]

Type	Boolean
Supported values (Text and XML feeds)	yes true no false
Supported values (Merchant API feeds)	true false
Schema.org property (What's this?)	Offer.hasAdultconsideration, Type: AdultOrientedEnumeration,  Supported value: SexualContentConsideration

File format	Example entry
Text feeds	yes
XML feeds	<g:adult>yes</g:adult>

To format your data for Merchant API, see the Merchant API resource.

Note: To ensure that this product data attribute is recognised by our system correctly, remember to submit your data feed file in a format that we support.

Minimum requirements

These are the requirements that you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in your Merchant Center account.

• Submit either yes or no. If an individual product is not adult-oriented, then you don't need to submit no. We'll assume that your product is not adult-oriented if you don't submit the attribute and if your site isn't set as adult-oriented at the account level.
• Don't show adult-oriented products on the landing page of a product that isn't adult-oriented. If you're also advertising products that aren't adult-oriented, make sure that their landing pages are free of adult-oriented content. If that's not possible, set your entire site or those individual products as adult oriented.

Best practices

These best practices can help you to go beyond the basic requirements to optimise your product data for performance.

• Don't use the adult attribute to indicate age group. For example, if you want to indicate that you're selling 'adult-sized' shoes and not 'children's' shoes, use the age group [age_group] attribute.
• Don't use the adult attribute for alcohol. Check how to label alcohol products using the Google product category [google_product_category] attribute to ensure that products are shown to an appropriate audience.

Additional guidelines

Review each section closely to determine whether the requirements apply to your country or product. If you don't follow requirements that apply to you, we'll disapprove your product and let you know in your Merchant Center account.

Retailer-defined bundles

• Submit the adult [adult] attribute with a value of yes for the entire bundle if any product in a bundle is considered adult. Learn more about the bundle attribute