Pattern [pattern]

 
Use the pattern [pattern] attribute to describe the pattern or graphic print on your product. For example, a T-shirt might have a logo of a sports team and so you might submit bears or tigers. This information helps create accurate filters, which users can use to narrow search results. If your product has variants that vary by pattern, provide that information through this attribute.

An illustration of clicking different pattern options.

When to use

Required for all products that vary by pattern

Optional for any products where pattern is an important, distinguishing feature

If the pattern is an important feature of your product, then submit this attribute. For example, a dress might come in 'polka dot', 'striped' and 'paisley'. We especially recommend that you submit the pattern [pattern] attribute if customers might search for your product by pattern or if they might decide to buy your product based on the pattern.

Format

Follow these formatting guidelines to make sure that Google understands the data that you're submitting.

For details on when and how to submit values in English, learn more about submitting your product data.

Type Unicode characters (Recommended: ASCII only)
Limits 0-100 characters
Repeated field No
Schema.org property (What's this?) Product.pattern, Type: Text
File format Example entry
Text feeds Striped
XML feeds <g:pattern>Striped</g:pattern>

To format your data for Content API, have a look at the Content API for Shopping.

Guidelines

Follow these guidelines to make sure that you submit high quality data for your products.

Minimum requirements

These are the requirements that you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know on the Diagnostics page of your Merchant Center account.

  • Include the pattern or graphic on your product. Don't include values that belong in other attributes, such as colour, size or material.
  • Submit a pattern for all products that vary by pattern. Use the pattern [pattern] attribute when your product is a variant that's distinguished by its pattern (for example, polka dots and stripes), and also submit each variant with the same value for the item group ID [item_group_id] attribute.
  • Submit only one value. Only one value will be accepted in the pattern field and any subsequent entries will be ignored.

Best practices

These best practices can help you go beyond the basic requirements to optimise your product data for performance.

  • Use a value that users will be able to understand. The value that you submit can be shown to users, so avoid abbreviations or internal terms. For example, don't submit 'plka' if you mean polka dots, and don't submit 'strpd' if you're referring to a striped shirt.
  • Don't use values that don't mention the pattern. This attribute is optional, so if it isn't relevant for your product, then don't use it. For example, don't submit values like 'n/a', 'none' 'multi' or 'other'.

Examples

Variants

If your product has variants of different patterns, submit the patterns for each variant.

Product data for women's skater dress, black and grey, striped, size 12
Attribute Value
Pattern [pattern] Striped
Colour [colour] Black/grey
Size [size] 8
Item group ID [item_group_id] 12345

 

Product data for women's skater dress, black and grey, dotted, size 12
Attribute Value
Pattern [pattern] Dotted
Colour [colour] Black/grey
Size [size] 12
Item group ID [item_group_id] 12345

 

Product data for women's skater dress, black and grey, herringbone, size 12
Attribute Value
Pattern [pattern] Herringbone
Colour [colour] Grey
Size [size] 12
Item group ID [item_group_id] 12345
Clothing products
Product data for Bears logo t-shirt, navy blue, men's, XL
Attribute Value
Title [title] Men's Bears T-shirt – Navy blue – XL
Pattern [pattern] bears
Size [size] XL
Gender [gender] male
Colour [colour] Navy blue

 

Product data for Tigers logo t-shirt, grey, women's, large
Attribute Value
Title [title] Women's Tigers T-shirt – Grey – Large
Pattern [pattern] tigers
Size [size] L
Gender [gender] female
Colour [colour] Grey

 

Product data for skater dress, polka-dot, black and white
Attribute Value
Pattern [pattern] Polka dots
Colour [colour] Black/white
Bathroom accessories

Shoppers might use pattern as a deciding factor when shopping for shower curtains, towels or other bathroom accessories.

Product data for shower curtain, striped, green and white
Attribute Value
Pattern [pattern] Striped
Colour [colour] Green/white

 

Product data for shower curtain, floral, purple and green and white
Attribute Value
Pattern [pattern] Floral
Colour [colour] Purple/green/white

 

Product data for shower curtain, Union Jack
Attribute Value
Pattern [pattern] Union Jack
Colour [colour] Red/blue/white
Furniture

Shoppers might use pattern as a deciding factor when shopping for furniture.

Product data for sofa, mid-century modern, herringbone, brown
Attribute Value
Pattern [pattern] Herringbone
Colour [colour] Brown
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