[pattern] attribute to describe the pattern or graphic print on your product. For example, a T-shirt might have a logo of a sports team, and so you might submit bears or tigers. This information helps create accurate filters, which customers can use to narrow search results. If your product has variants that vary by pattern, then provide that information through this attribute.
In this article
When to use
Required for all products that vary by pattern
Optional for any products where pattern is an important, distinguishing feature
If the pattern is an important feature of your product, then submit this attribute. For example, a dress might come in "polka dot", "striped", and "paisley". We especially recommend that you submit the pattern [pattern] attribute if customers might search for your product by pattern or if they might decide to buy your product based on the pattern.
Format
Follow these formatting guidelines to make sure Google understands the data you're submitting. Learn when and how to submit your product data in English
| Type | Unicode characters (Recommended: ASCII only) |
|---|---|
| Limits | 0–100 characters |
| Repeated field | No |
| Schema.org property (What’s this?) | Product.pattern, Type: Text |
| File format | Example entry |
|---|---|
| Text feeds | Striped |
| XML feeds | <g:pattern>Striped</g:pattern> |
To format your data for Content API, see the Content API for Shopping resource.
Minimum requirements
These are the requirements you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in your Merchant Center account.
- Include the pattern or graphic on your product. Don’t include values that belong in other attributes such as color, size, or material.
- Submit a pattern for all products that vary by pattern. Use the pattern
[pattern]attribute when your product is a variant that’s distinguished by its pattern (for example, polka dots and stripes), and also submit each variant with the same value for the item group ID[item_group_id]
Submit only one value. Only one value will be accepted in the pattern field and any subsequent entries will be ignored.
Best practices
These best practices can help you go beyond the basic requirements to optimize your product data for performance.
- Use a value users will be able to understand. The value you submit can be shown to users, so avoid abbreviations or internal terms. For example, don’t submit "plka" if you mean polka dots, and don’t submit "strpd" if you’re referring to a striped shirt.
Don’t use values that don’t mention the pattern. This attribute is optional, so if it isn't relevant for your product, then don’t use it. For example, don’t submit values like "n/a", "none", "multi", or "other".
Examples
If your product has variants of different patterns, submit the patterns for each variant.
| Product data for women's skater dress, black and grey, striped, size 8 | |
| Attribute | Value |
Pattern [pattern] |
Striped |
Color [color] |
Black/grey |
Size [size] |
8 |
Item group ID [item_group_id] |
12345 |
| Product data for women's skater dress, black and grey, dotted, size 8 | |
| Attribute | Value |
Pattern [pattern] |
Dotted |
Color [color] |
Black/grey |
Size [size] |
8 |
Item group ID [item_group_id] |
12345 |
| Product data for women's skater dress, black and grey, herringbone, size 8 | |
| Attribute | Value |
Pattern [pattern] |
Herringbone |
Color [color] |
Gray |
Size [size] |
8 |
Item group ID [item_group_id] |
12345 |
| Product data for Bears logo t-shirt, navy blue, men’s, XL | |
| Attribute | Value |
Title [title] |
Men's Bears T-Shirt - Navy Blue - XL |
Pattern [pattern] |
bears |
Size [size] |
XL |
Gender [gender] |
male |
Color [color] |
Navy blue |
| Product data for Tigers logo t-shirt, gray, women’s, large | |
| Attribute | Value |
Title [title] |
Women's Tigers T-Shirt - Gray - Large |
Pattern [pattern] |
tigers |
Size [size] |
L |
Gender [gender] |
female |
Color [color] |
Gray |
| Product data for skaters dress, polka-dot, black and white | |
| Attribute | Value |
Pattern [pattern] |
Polka dots |
Color [color] |
Black/white |
Shoppers might use pattern as a deciding factor when shopping for shower curtains, towels, or other bathroom accessories.
| Product data for shower curtain, striped, green and white | |
| Attribute | Value |
Pattern [pattern] |
Striped |
Color [color] |
Green/white |
| Product data for shower curtain, floral, purple and green and white | |
| Attribute | Value |
Pattern [pattern] |
Floral |
Color [color] |
Purple/green/white |
| Product data for shower curtain, American flag | |
| Attribute | Value |
Pattern [pattern] |
American flag |
Color [color] |
Red/blue/white |
Shoppers might use pattern as a deciding factor when shopping for furniture.
| Product data for sofa, mid-century modern, herringbone, brown | |
| Attribute | Value |
Pattern [pattern] |
Herringbone |
Color [color] |
Brown |