age_group [age_group]: Definition

Use the age_group [age_group] attribute to set the demographic that your product is designed for.

When you use this attribute, your product can appear in results that are filtered by age. For example, if results are filtered by Women instead of Girls. The age_group [age_group] attribute can also work together with the gender [gender] attribute to help ensure that users see the correct size information.

An illustration showing filters for age options in Google shopping

When to use

Required for enhanced listings on surfaces across Google for all Clothing & Accessories (166) products.

 Required for Shopping ads for all Clothing & Accessories (166) products when targeting these countries:

  • Brazil
  • France
  • Germany
  • Japan
  • United Kingdom
  • United States 

Optional but not required for products in the following Clothing & Accessories sub-categories: 

  • Pinback Buttons (4179)
  • Cufflinks & Tie Clips (505946)
  • Wristbands (1893)
  • Shoe Covers (5385)
  • Shoelaces (1856)
  • Spurs (2427)
  • Watch Bands (5123)
  • Keychains (175)
  • Wallet Chains (5841)
  • Lanyards (6271)
  • Chequebook Covers (6460)
  • Badge & Pass Holders (6170)
  • Watch Winders (6870)
  • Watch Stickers & Decals (7471)
  • Loose Diamonds & Gemstones (531005)
  • Handkerchiefs (5207)
  • Decorative Fans (5114)

These are the supported values that you can choose from:

  • newborn
    Up to 3 months old. Newborn sizes are often identified by the age range in months (0-3) or just 'newborn'.
  • infant
    3-12 months old. Infant sizes are often identified by the age range in months (3-12).
  • toddler
    1-5 years old. Toddler sizes are often identified by the age range in months (12-24) or years (1-5).
  • kids
    5-13 years old. All sizes within this age group have been manufactured to fit a child in that age range.
  • adult
    Typically teens or older. All sizes within this age group have been manufactured to fit an adult or teen.

Format

Follow these formatting guidelines to make sure that we understand the data that you're submitting. 

Supported values newborn, infant, toddler, kids or adult
Repeated field No
Schema.org property
(What’s this?)
Product.audience.suggestedMinAge, Product.audience.suggestedMaxAge

Type: Number. Only use the defined age ranges for each supported value. Age is expressed in years so, for example, use 0.25 for 3 months.

File format Example entry
Text adult [adult]
XML feeds <g:age_group>adult</g:age_group>

To format your data for Content API, have a look at the Content API for Shopping.

Guidelines

Follow these guidelines to make sure that you submit high-quality data for your products.

  • Submit one of the supported values if this attribute is required for your target country and product category. This attribute doesn't have a default value, so if you don't submit it, no value will be used.
  • Submit an accurate age_group [age_group] attribute for all products that vary by age group. Use this attribute when your product is a variant that's distinguished by its age group (e.g. shoes for 0–3 months and shoes for 1–5 years), and also submit each variant with the same value for the item_group_id [item_group_id] attribute.

Best practices

These best practices can help you go beyond the basic requirements to optimise your product data for performance.

  • Submit the age group with the value 'adult' for items that are not exclusively for children. Submitting an age group with the value 'adult' won't limit the search results that your product can appear for, and it doesn't mean that your product contains sexually suggestive content. If your product does contain sexually suggestive content, then use the adult [adult] attribute.
  • Submit an accurate age group if your product varies by age, even if it is not a variant. If your product does vary by age group, submitting the correct age group will help ensure that your product is shown in the correct situations such as search results filtered by age.

Examples

Products that vary by age group

Many products vary by age, and adding an age group can help ensure that your products are shown with the right search results.

For example, these types of products can vary by age group:

  • Clothing
  • Games
  • Books
  • Bed Sheets
  • Blankets
  • Duvet Covers
  • Nap Mats
  • Pillowcases & Shams
  • Quilts & Duvets
  • Towels
  • Parasols & Umbrellas
  • Pool Toys
  • Pool Floats & Loungers
  • Night Lights & Ambient Lighting
  • Piggy Banks & Money Jars
  • Rugs
  • Curtains & Drapes
  • Throw Pillows
  • Toys

Sizes that vary by age group

To show users the correct size information, the age group is also used together with the gender [gender].

Product Tennis shoes
gender [gender] male
size [size] 7
size_system [size_system] US
size_type [size_system] regular
age_group [age_group] adult [adult]
   
Product Tennis shoes
gender [gender] female
size [size] 7
size_system [size_system] US
size_type [size_system] regular
age_group [age_group] adult [adult]
   
Product Tennis shoes
gender [gender] female
size [size] 7
size_system [size_system] US
size_type [size_system] regular
age_group [age_group] toddler
   
Product Tennis shoes
gender [gender] female
size [size] 7
size_system [size_system] US
size_type [size_system] regular
age_group [age_group] kids
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