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mobile_link: Definition

The mobile_link attribute lets you include a URL to a mobile-optimised version of your landing page. This mobile version will be shown to users on mobile devices, like phones or tablets. When using this attribute, you’ll also see additional reporting in Merchant Center for potential issues with your mobile-optimised landing pages.

Creating a mobile-optimised site helps to ensure that your landing page looks right on mobile devices. These types of sites often load faster on mobile phones.

An illustration showing how an ad click on mobile leads to a mobile landing page

When to use

Optional for each product

If you only submit the mobile_link attribute in addition to the link attribute, all mobile device users are directed to the landing page specified in the mobile_link attribute. Learn about how link, mobile_link and adwords_redirect work together.

Format

Follow these formatting guidelines to make sure that we understand the data you're submitting. 

Type URL (including http or https), ASCII characters only and RFC 3986 compliant
Limits 1-2000 characters
Repeated field No
 
File format Example value
Text feeds http://www.m.example.com/writing/fiji-pens
XML feeds <g:mobile_link>http://www.m.example.com/writing/fiji-pens</g:mobile_link>
Content API v2 (JSON) "mobileLink": "http://www.m.example.com/writing/fiji-pens"
Content API v2 (XML) <mobile_link>http://www.m.example.com/writing/fiji-pens</mobile_link

Guidelines

Follow these guidelines to make sure that you submit high-quality data for your products and get the best performance from your ads.

Minimum requirements

These are the requirements that you'll need to meet to show ads for your product. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page of your Merchant Center account. 

  • Meet the requirements of the link attribute with the value that you submit for mobile_link.
  • Submit the link attribute, which is the page that desktop users will see.

Best practices

These are best practices that can help you go beyond the basic requirements to optimise your product data for performance. 

  • Follow the best practices of the link attribute with the value that you submit for mobile_link.
  • Link to a landing page that renders properly on mobile devices. Some elements that you shouldn’t use on your landing page include Flash, Silverlight, ActiveX. Learn more about creating mobile-optimised websites.

Examples:

Products without variants

When using mobile_link, remember to also provide the link attribute. Mobile users will be sent to the URL that you provide for mobile_link, but desktop users will still be sent to the URL that you provide for link.

Product Google pens, black ink
mobile_link http://mobile.example.com/writing/google-pens
link http://example.com/writing/google-pens
Product with variants

When including a URL for a product with variants, make sure that the variant is automatically selected based on the URL.

Product Google pens, black ink
mobile_link http://mobile.example.com/writing/google-pens?colour=black
link http://example.com/writing/google-pens?colour=black
   
Product Google pens, red ink
mobile_link http://mobile.example.com/writing/google-pens?colour=red
link http://example.com/writing/google-pens?colour=red

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