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How to fix: Unsupported bulk value: GTIN [gtin]

Use the globally valid GTIN provided by the manufacturer, not the GTIN reserved for bulk products

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You submitted a value for the GTIN [gtin] attribute that is reserved for bulk sales of this product. These restricted-range GTIN codes start with “9” as the first indicator digit, and are not available for point-of-sale products.

If the Google product category [google_product_category] of your product requires a Global Trade Item Number (GTIN) as a unique product identifier, then you must submit the correct manufacturer-assigned GTIN for individual saleable products. For example, if you use GTIN-14 codes, only use packaging levels (1-8) when you're selling packages containing multiple products. Do not use the bulk level indicator (9).

For more information about the validation of GTINs, refer to the GTIN Validation Guide.

Instructions

Step 1: See the affected products

  1. Sign in to your Merchant Center account.
  2. Select Products on the navigation menu, then click Diagnostics.
  3. Click the Item issues tab to view current issues affecting your products.

To download a list (.csv) of all affected products for all issues:

  • Click the download button Download next to the filter button Download, beneath the graph and above the list of issues.

To download a list (.csv) of all affected products for a particular issue:

  • Find the issue under the “Issue” column, then click the download button Download at the end of the row.

To view a list of up to 50 products with this particular issue:

  • Find the issue under the “Issue” column, then click View examples in the “Affected items” column.

Step 2: Correct the product identifiers to exactly match those provided by the manufacturer for non-bulk products

  1. Filter the downloaded report so that you only see products with:
    “Issue title” = Unsupported bulk value: GTIN [gtin]

  2. Check your product data for those products (using the ID), and make sure each product is using an accurate value for the GTIN [gtin] attribute which is not in the restricted ranges.

Step 3: Resubmit your product data

  1. After you’ve updated your product data, resubmit it using one of these methods:
  2. Next, check that you’ve fixed the issue by making sure it’s no longer listed on the Diagnostics page.

    Keep in mind: It may take some time for your change to be reflected on the Diagnostics page.
If you’re working with a third-party platform, some of these instructions may not apply to you. Refer to your third-party platform for instructions on how to resolve the issue or complete the task. Learn how to find support if you use a non-Google platform.

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