In this Help Centre, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure that you're using the article for the Merchant Center version that applies to you.

Designated brands

A custom icon for Merchant Center Classic article header.

Designated brands are no longer used for Shopping ads Global Trade Item Numbers (GTINs) requirements. All products with a GTIN assigned by the manufacturer are required to be submitted with the GTIN [gtin] attribute. Learn more about unique product identifiers

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