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This help center shows articles applicable to Merchant Center Next. Learn more about the upgrade and get answers to frequently asked questions.

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How to fix: Invalid image format

Check that the image format, image link, and the server settings are correct

In this article


Why this issue is happening

Your product images aren't encoded in a way that Google recognizes. This prevents us from displaying your image in Shopping ads and free listings, so your products have been disapproved until the images are updated to meet our encoding standards.

How to fix the issue

Check the values you've submitted for the image link [image_link] attribute and the additional image link [additional_image_link] attribute for this product. Ensure that those values abide by the attribute minimum requirements and are encoded in an accepted format, such as:

  • JPEG (.jpg/.jpeg)
  • WebP (.webp)
  • PNG (.png)
  • GIF (.gif)
  • BMP (.bmp)
  • TIFF (.tif/.tiff)

Fix products one by one directly in Merchant Center

Step 1 Go to Products in Merchant Center, then select the Needs attention tab.

Step 2 Use the filter icon above the table to find all products affected by your issue.

Step 3 Click on the title of the product you want to fix, then click Edit product.

Step 4 Make the sure the images you submit are encoded in an accepted format.

Step 5 Select Save.

Fix multiple products at once

Step 1 Go to Products in Merchant Center, then select the Needs attention tab.

Step 2 Use the filter icon above the table to find all products affected by your issue.

Step 3 Select the download icon to download a list (.csv) of all affected products for all issues or this particular issue.

Step 4 Cross reference the downloaded list with your uploaded product data, and ensure that any images you've submitted are encoded in an accepted format.

Step 5 Reupload your corrected product data to Merchant Center using your chosen upload method.


Next steps

After making the requested changes, check that you’ve fixed the issue by making sure it’s no longer listed on the “Needs attention” page.

Keep in mind: It may take some time for your change to be reflected on the “Needs attention” page.

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