Alcoholic beverages

This policy applies to Shopping ads and local inventory ads

Our policy

Google restricts the promotion of alcoholic beverages and drinks that resemble alcoholic beverages. When promoting alcoholic beverages, you may not do any of the following: Violate applicable laws and industry standards for any location that you target Target minors Imply that drinking alcohol can improve social, sexual, professional, intellectual, or athletic standing Imply that drinking alcohol provides health or therapeutic benefits Portray excessive drinking in a positive light or feature binge or competition drinking Show alcohol being consumed in conjunction with the operation of a vehicle of any kind, the operation of machinery, or the performance of any task requiring alertness or dexterity

Refer to the Google product category [google_product_category] attribute in the feed specification for requirements on how to submit these products to an appropriate audience.

Country-specific requirements

In addition to the requirements above, there may be further restrictions based on your target country. See additional country-specific requirements you must meet below.

Countries	Allowed?
Argentina  Australia Austria Belgium Brazil Cambodia Canada Chile Colombia Costa Rica Czechia Denmark France Germany Ghana Greece Hong Kong Hungary Ireland Israel Italy Japan Kenya Netherlands New Zealand Nigeria Panama Peru Mexico Philippines Portugal Puerto Rico Romania Senegal Singapore Slovakia South Africa Spain Sweden Switzerland Uganda Ukraine United Kingdom United States Uruguay	Allowed with limitations In these countries, Google allows the promotion of alcohol (including hard alcohol, liquor, beer, wine, champagne, and cider) as long as the requirements outlined above are met.
Algeria Angola Bahrain Bangladesh Belarus Cameroon Cote d’Ivoire Dominican Republic Ecuador Egypt El Salvador Ethiopia Finland Georgia Guatemala India Indonesia Jordan Kazakhstan Kuwait Lebanon Madagascar Malaysia Mauritius Morocco Mozambique Myanmar (Burma) Nepal Nicaragua Norway Oman Pakistan Paraguay Poland Russia Saudi Arabia South Korea Sri Lanka Taiwan Tanzania Thailand Tunisia Turkey United Arab Emirates Uzbekistan Venezuela Vietnam Zambia Zimbabwe	Not allowed In these countries, Google doesn't allow the promotion of any alcoholic beverages, including hard alcohol, liquor, beer, wine, champagne, or cider.

 

What you can do

Here's what you can do if your product is disapproved or if your Merchant Center account is impacted:

Product disapproval

Products that don't comply with our policies may be disapproved and won't be eligible to serve.

1. Read our Shopping policies to learn what we don't allow.
2. Update your website. If your ad or listing directs to violating content, update your website to meet all policy requirements.
   • Remove the violating products. You must remove non-compliant offers from your product data feed. You’ll receive an email with details about the violations.
   • Update your product data in Merchant Center. Manually update your product data or wait for your automated upload schedule to run before requesting any reviews.
3. Request a review or appeal. After fixing the issue or if you believe the disapproval is incorrect, you can request a review or appeal the decision.
   • Individual product review (if you fixed the issue)
     • If you edit your product data via your chosen upload method (such as a file) or directly in Merchant Center, the affected products will be automatically re-reviewed.
     • If you remove the violating products from your feed, no further action or review request is necessary.
   • Standard appeal (if you disagree with the issue)
     • For certain issues, you can dispute the violation. You may need to complete additional steps, such as providing an appeal reason and/or uploading required documentation.
     • If a review or appeal is successful, the issue will be removed from Merchant Center.
   • Bulk appeal (available in certain cases)
     • For specific policy issues where you believe a large number of offers require review, you may be able to submit a single bulk appeal.
     • ⚠️ Warning: Before submitting a bulk appeal, you must review your offers and remove any policy-violating items from your feed. Submitting a bulk appeal for a large set of offers risks immediate failure if violations are found. This may limit your ability to submit subsequent appeals for those products.
     • You must remove any offers that are violating our policies from your feed before attempting to appeal in bulk.
     • How to appeal in bulk: The bulk appeal option may not be available in all instances or when using third-party platforms.
       • Option 1 - Under all products
         • Go to Merchant Center > Products > Needs attention.
           • Navigate to the specific issue.
           • Select “View fix”
           • Select the option to disagree with the issue for all products.
           • Review any informational prompts that appear.
           • Select “Request review” to submit the appeal.
       • Option 2 - Product details page
         • From the product details page, selecting “Review and fix” will display the appeal options: “I disagree with the issue” and/or “I disagree with the issue for all products”.
     • Third-party platforms
       • If you use a third-party platform to list your products, consult that platform for available review options.
       • If a review or appeal is successful, the issue will disappear from Merchant Center.

Account disapproval

For most violations, we'll send you a warning email detailing the policy violation and give you 7 or 28 calendar days to fix your issue.However, we may not issue a warning for egregious policy violations.

1. Read our Shopping policies to learn what we don't allow.
2. Update your website. If your ad or listing directs to violating content, update your website to meet all policy requirements.
   • Remove the violating products. You must remove non-compliant offers from your product data feed. You’ll receive an email with details about the violations.
   • Update your product data in Merchant Center. Manually update your product data or wait for your automated upload schedule to run before requesting any reviews.
3. Request a review or appeal. After fixing the issue or if you believe the disapproval is incorrect, you can request a review or appeal the decision.
   • Individual product review (if you fixed the issue)
     • If you edit your product data via your chosen upload method (such as a file) or directly in Merchant Center, the affected products will be automatically re-reviewed.
     • If you remove the violating products from your feed, no further action or review request is necessary.
   • Standard appeal (if you disagree with the issue)
     • For certain issues, you can dispute the violation. You may need to complete additional steps, such as providing an appeal reason and/or uploading required documentation.
     • If a review or appeal is successful, the issue will be removed from Merchant Center.
   • Bulk appeal (available in certain cases)
     • For specific policy issues where you believe a large number of offers require review, you may be able to submit a single bulk appeal.
     • ⚠️ Warning: Before submitting a bulk appeal, you must review your offers and remove any policy-violating items from your feed. Submitting a bulk appeal for a large set of offers risks immediate failure if violations are found. This may limit your ability to submit subsequent appeals for those products.
     • You must remove any offers that are violating our policies from your feed before attempting to appeal in bulk.
     • How to appeal in bulk: The bulk appeal option may not be available in all instances or when using third-party platforms.
       • Option 1 - Under all products
         • Go to Merchant Center > Products > Needs attention.
           • Navigate to the specific issue.
           • Select “View fix”
           • Select the option to disagree with the issue for all products.
           • Review any informational prompts that appear.
           • Select “Request review” to submit the appeal.
       • Option 2 - Product details page
         • From the product details page, selecting “Review and fix” will display the appeal options: “I disagree with the issue” and/or “I disagree with the issue for all products”.
     • Third-party platforms
       • If you use a third-party platform to list your products, consult that platform for available review options.
       • If a review or appeal is successful, the issue will disappear from Merchant Center.

Note: Account reviews typically take 7 business days, but may take longer for complex reviews. If you remove violating products, the warning will be removed. If a review or appeal is successful, the issue will disappear from Merchant Center. In the case of account suspension, we will approve the account and allow products to be displayed again.

Account issue that limits product visibility

Your account has an issue and is operating with reserved functionality, therefore your products have limited visibility. Check your email for a notice with details about the issue and steps to resolve it. Common issues include policy violations or missing account information.

1. Read our Shopping policies to learn what we don't allow.
2. Update your website. If your ad or listing directs to violating content, update your website to meet all policy requirements.
   • Remove the violating products. You must remove non-compliant offers from your product data feed. You’ll receive an email with details about the violations.
   • Update your product data in Merchant Center. Manually update your product data or wait for your automated upload schedule to run before requesting any reviews.
3. Request a review or appeal. After fixing the issue or if you believe the disapproval is incorrect, you can request a review or appeal the decision.
   • Individual product review (if you fixed the issue)
     • If you edit your product data via your chosen upload method (such as a file) or directly in Merchant Center, the affected products will be automatically re-reviewed.
     • If you remove the violating products from your feed, no further action or review request is necessary.
   • Standard appeal (if you disagree with the issue)
     • For certain issues, you can dispute the violation. You may need to complete additional steps, such as providing an appeal reason and/or uploading required documentation.
     • If a review or appeal is successful, the issue will be removed from Merchant Center.
   • Bulk appeal (available in certain cases)
     • For specific policy issues where you believe a large number of offers require review, you may be able to submit a single bulk appeal.
     • ⚠️ Warning: Before submitting a bulk appeal, you must review your offers and remove any policy-violating items from your feed. Submitting a bulk appeal for a large set of offers risks immediate failure if violations are found. This may limit your ability to submit subsequent appeals for those products.
     • You must remove any offers that are violating our policies from your feed before attempting to appeal in bulk.
     • How to appeal in bulk: The bulk appeal option may not be available in all instances or when using third-party platforms.
       • Option 1 - Under all products
         • Go to Merchant Center > Products > Needs attention.
           • Navigate to the specific issue.
           • Select “View fix”
           • Select the option to disagree with the issue for all products.
           • Review any informational prompts that appear.
           • Select “Request review” to submit the appeal.
       • Option 2 - Product details page
         • From the product details page, selecting “Review and fix” will display the appeal options: “I disagree with the issue” and/or “I disagree with the issue for all products”.
     • Third-party platforms
       • If you use a third-party platform to list your products, consult that platform for available review options.
       • If a review or appeal is successful, the issue will disappear from Merchant Center.

Note: Account reviews typically take 7 business days, but may take longer for complex reviews. If you remove violating products, the warning will be removed. If a review or appeal is successful, the issue will disappear from Merchant Center. In the case of account suspension, we will approve the account and allow products to be displayed again.

To ensure a safe and positive experience for customers, Google requires that retailers comply with all applicable laws and regulations in addition to our policies. It's important that you familiarize yourself with and keep up to date on these requirements for the place where your business operates, as well as any other places your ads are shown. When we find content that violates these requirements, we may block it from appearing. In cases of repeated or egregious violations, we may ban you from advertising content with us.