Alcoholic beverages

This policy applies to Shopping ads and local inventory ads

Our policy

Google restricts the promotion of alcoholic beverages and drinks that resemble alcoholic beverages. When promoting alcoholic beverages, you may not do any of the following: Violate applicable laws and industry standards for any location that you target Target minors Imply that drinking alcohol can improve social, sexual, professional, intellectual, or athletic standing Imply that drinking alcohol provides health or therapeutic benefits Portray excessive drinking in a positive light or feature binge or competition drinking Show alcohol being consumed in conjunction with the operation of a vehicle of any kind, the operation of machinery, or the performance of any task requiring alertness or dexterity

Refer to the Google product category [google_product_category] attribute in the feed specification for requirements on how to submit these products to an appropriate audience.

Country-specific requirements

In addition to the requirements above, there may be further restrictions based on your target country. See additional country-specific requirements you must meet below.

Countries	Allowed?
Argentina  Australia Austria Belgium Brazil Cambodia Canada Chile Colombia Costa Rica Czechia Denmark France Germany Ghana Greece Hong Kong Hungary Ireland Israel Italy Japan Kenya Netherlands New Zealand Nigeria Panama Peru Mexico Philippines Portugal Puerto Rico Romania Senegal Singapore Slovakia South Africa Spain Sweden Switzerland Uganda Ukraine United Kingdom United States Uruguay	Allowed with limitations In these countries, Google allows the promotion of alcohol (including hard alcohol, liquor, beer, wine, champagne, and cider) as long as the requirements outlined above are met.
Algeria Angola Bahrain Bangladesh Belarus Cameroon Cote d’Ivoire Dominican Republic Ecuador Egypt El Salvador Ethiopia Finland Georgia Guatemala India Indonesia Jordan Kazakhstan Kuwait Lebanon Madagascar Malaysia Mauritius Morocco Mozambique Myanmar (Burma) Nepal Nicaragua Norway Oman Pakistan Paraguay Poland Russia Saudi Arabia South Korea Sri Lanka Taiwan Tanzania Thailand Tunisia Turkey United Arab Emirates Uzbekistan Venezuela Vietnam Zambia Zimbabwe	Not allowed In these countries, Google doesn't allow the promotion of any alcoholic beverages, including hard alcohol, liquor, beer, wine, champagne, or cider.

 

What you can do

To verify if the system has correctly tagged or overflagged a product, check the SOP which outlines when to process a review. Here's what you can do if your product is disapproved or if your Merchant Center account is impacted:

Product disapproval

Products that don't comply with our policies may be disapproved. When a product is disapproved, it won't be eligible to serve.

1. Read our policies to learn what we don't allow.
2. Update your website. If your ad or listing leads to content that violates a policy, update your website to meet the requirements and be in compliance with our policies.
3. Remove the violating products from your product data. You’ll receive an email with details about the violation.;
   • If you have products in your product data that violate the policy (or policies), you'll need to remove the offers from your feed.
4. Update your product data in Merchant Center. If you created a schedule for automatic uploads, update your product data manually or wait for your product data to be automatically updated before requesting any reviews.
5. Request a review of your products or appeal the decision taken on this issue.
   • If the violating products are removed, you won't need to request a review or take any additional action.
   • If you fix your product-level issues by editing your product data via your chosen upload method (such as a file) or directly in Merchant Center, your products will be re-reviewed.
   • For certain issues, you can disagree with the issue but you may need to complete additional steps such as provide an appeal reason and/or upload required documentation.
   • If you use a third-party platform to list your products, you can refer to your third-party if you want to request a review. You won’t be able to do this in Merchant Center.
   • If a review or appeal is successful, the issue will disappear from Merchant Center.

Account disapproval

For most violations, we'll send you a warning email detailing the policy violation and give you 7 or 28 calendar days to fix your issue. However, a warning may not be issued for egregious policy violations.

1. Read our policies to learn what we don't allow.
2. Update your website. If your ad or listing leads to content that violates a policy, update your website to meet the requirements and be in compliance with our policies.
3. Remove any violating products from your product data. You’ll receive an email with details about the violation. If you have products in your product data that violate the policy (or policies) you'll need to remove the offers from your feed.
4. Update your data in Merchant Center.
   • Review your account and submit any missing information or complete any unfinished steps.
   • If you created a schedule for automatic uploads, update your product data manually or wait for your product data to be automatically updated before requesting any reviews.
5. Make sure that your linked or associated account is issue-free before requesting a Merchant Center review. Learn more about how to fix Linked account suspensions.
6. Request a review of your account or appeal the decision taken on this issue.
   • If your account is still within the warning period, it will automatically be reviewed again at the end of the warning period. If the violating products are removed, you won't need to request an account review or take any additional action.
   • If your account is suspended and you've taken actions to resolve the issue, request an account review.
   • For certain issues, you can disagree with the issue but you may need to complete additional steps such as provide an appeal reason and/or upload required documentation.
   • If you use a third-party platform to list your products, you can refer to your third-party if you want to request a review. You won’t be able to do this in Merchant Center.

Note: Account reviews typically take 7 business days, but may take longer for complex reviews. If you remove violating products, the warning will be removed. If a review or appeal is successful, the issue will disappear from Merchant Center. In the case of account suspension, we will approve the account and allow products to be displayed again.

Account issue that limits product visibility

Your account has an issue and is operating with reserved functionality, therefore your products have limited visibility. An email was sent with a notice on what to do and the steps needed to resolve your account issue.

1. Read our policies to learn more about our requirements.
2. Update your website. If your ad or listing leads to content that violates a policy, update your website to meet the requirements and be in compliance with our policies.
3. Fix any other open policy violation in your account. Review your products and your account details.
   • If products aren’t supported, remove them from your feed.
   • If account details are missing, complete them in Merchant Center.
4. Request a review of your account or appeal the decision taken on this issue.
   • If your Merchant Center account is still within the warning period for certain policies, it will automatically be reviewed again at the end of the warning period.
   • If your account is affected and you've resolved the issue, request a Merchant Center account review.
   • For certain issues, you can disagree with the issue but you may need to complete additional steps such as provide an appeal reason and/or upload required documentation.
   • If you use a third-party platform to list your products, you can refer to your third-party if you want to request a review. You won’t be able to do this in Merchant Center.

Note: Account reviews typically take 7 business days, but may take longer for complex reviews. If you remove violating products, the warning will be removed. If a review or appeal is successful, the issue will disappear from Merchant Center. In the case of account suspension, we will approve the account and allow products to be displayed again.

To ensure a safe and positive experience for customers, Google requires that retailers comply with all applicable laws and regulations in addition to our policies. It's important that you familiarize yourself with and keep up to date on these requirements for the place where your business operates, as well as any other places your ads are shown. When we find content that violates these requirements, we may block it from appearing. In cases of repeated or egregious violations, we may ban you from advertising content with us.