Adult-oriented content

This policy applies to Shopping ads and local inventory ads

Our policy

Google restricts Shopping ads for the following types of adult-oriented content: adult merchandise sexually suggestive content images containing exposed skin and nudity Restrictions for these Shopping ads include, but are not limited to, preventing ads from serving on Search or serving to minors.  When listing adult content you may not do any of the following: violate applicable laws or regulations for any location that you target target minors list sexually explicit content list content with underage or non-consensual sexual themes, including child sexual abuse content list services that may be interpreted as providing sexual acts in exchange for compensation

Refer to the product data specification for specific requirements on how to submit these products using the adult [adult] attribute, or by adjusting account level settings to ensure these products are shown to an appropriate audience.

Prohibited Adult Content

Sexually explicit content

Text, image, audio, or video of graphic sexual acts intended to arouse

• Examples: Graphic depictions of sexual acts in progress, including hardcore pornography, any type of genital, anal, or oral sexual activity; graphic depictions of masturbation or genital arousal and language explicitly referencing arousal, masturbation, cartoon porn, or hentai

Content promoting the creation or distribution of synthetic content that has been altered or generated to be sexually explicit or contain nudity as described above

• Examples (non-exhaustive): Sites or apps that claims to generate deepfake pornography, instructions on how to create deepfake pornography, endorsing or comparing deepfake pornography services

Non-consensual sexual content

Content promoting underage, non-consensual or other illegal sexual themes, whether simulated or real

• Examples: Rape, incest, bestiality, necrophilia; lolita or teen-themed pornography

Child sexual abuse imagery

Content promoting the sexual exploitation of minors

• Examples: Child sexual abuse imagery or other content

Restricted adult content

Adult merchandise

Promotion or sale of merchandise intended to enhance sexual activity

• Examples: Sex toys

Sexually suggestive content

Content containing sexually suggestive text, images, audio, or video

• Examples: Sexually suggestive language; non-sexually explicit erotic magazines, erotic DVDs, sexually suggestive lingerie promotions

Nudity

People or representations of people that display sexual body parts

• Examples: Visible genitalia, nipples, or bare buttocks

Country-specific requirements

In addition to the requirements above, there may be further restrictions based on your target country. See additional country-specific requirements you must meet below.

Countries	Details
Algeria Bahrain Belarus Ecuador Egypt Georgia Hong Kong India Indonesia Jordan Kazakhstan Kuwait Lebanon Malaysia Morocco Myanmar (Burma) Oman Peru Philippines Russia Saudi Arabia Singapore South Korea Thailand Tunisia Turkey Ukraine United Arab Emirates Vietnam	Not allowed In these countries, Google doesn't allow the promotion of adult-oriented content, including nudity.
Germany	Allowed with limitations In Germany, Google doesn’t allow adult-oriented content that displays sexualized nudity of human, digital, or otherwise artificially generated models (this includes cartoons, drawings, paintings, sculptures and anime). Sex toys must not be promoted in sexualized use by such models. Content must not show the genitals or the buttocks, or have exclusive focus on these body parts, even if those body parts are censored.

What you can do

Here's what you can do if your product is disapproved or if your Merchant Center account is impacted:

Product disapproval

Products that don't comply with our policies may be disapproved and won't be eligible to serve.

1. Read our Shopping policies to learn what we don't allow.
2. Update your website. If your ad or listing directs to violating content, update your website to meet all policy requirements.
   • Remove the violating products. You must remove non-compliant offers from your product data feed. You’ll receive an email with details about the violations.
   • Update your product data in Merchant Center. Manually update your product data or wait for your automated upload schedule to run before requesting any reviews.
3. Request a review or appeal. After fixing the issue or if you believe the disapproval is incorrect, you can request a review or appeal the decision.
   • Individual product review (if you fixed the issue)
     • If you edit your product data via your chosen upload method (such as a file) or directly in Merchant Center, the affected products will be automatically re-reviewed.
     • If you remove the violating products from your feed, no further action or review request is necessary.
   • Standard appeal (if you disagree with the issue)
     • For certain issues, you can dispute the violation. You may need to complete additional steps, such as providing an appeal reason and/or uploading required documentation.
     • If a review or appeal is successful, the issue will be removed from Merchant Center.
   • Bulk appeal (available in certain cases)
     • For specific policy issues where you believe a large number of offers require review, you may be able to submit a single bulk appeal.
     • ⚠️ Warning: Before submitting a bulk appeal, you must review your offers and remove any policy-violating items from your feed. Submitting a bulk appeal for a large set of offers risks immediate failure if violations are found. This may limit your ability to submit subsequent appeals for those products.
     • You must remove any offers that are violating our policies from your feed before attempting to appeal in bulk.
     • How to appeal in bulk: The bulk appeal option may not be available in all instances or when using third-party platforms.
       • Option 1 - Under all products
         • Go to Merchant Center > Products > Needs attention.
           • Navigate to the specific issue.
           • Select “View fix”
           • Select the option to disagree with the issue for all products.
           • Review any informational prompts that appear.
           • Select “Request review” to submit the appeal.
       • Option 2 - Product details page
         • From the product details page, selecting “Review and fix” will display the appeal options: “I disagree with the issue” and/or “I disagree with the issue for all products”.
     • Third-party platforms
       • If you use a third-party platform to list your products, consult that platform for available review options.
       • If a review or appeal is successful, the issue will disappear from Merchant Center.

Account disapproval

For most violations, we'll send you a warning email detailing the policy violation and give you 7 or 28 calendar days to fix your issue.However, we may not issue a warning for egregious policy violations.

1. Read our Shopping policies to learn what we don't allow.
2. Update your website. If your ad or listing directs to violating content, update your website to meet all policy requirements.
   • Remove the violating products. You must remove non-compliant offers from your product data feed. You’ll receive an email with details about the violations.
   • Update your product data in Merchant Center. Manually update your product data or wait for your automated upload schedule to run before requesting any reviews.
3. Request a review or appeal. After fixing the issue or if you believe the disapproval is incorrect, you can request a review or appeal the decision.
   • Individual product review (if you fixed the issue)
     • If you edit your product data via your chosen upload method (such as a file) or directly in Merchant Center, the affected products will be automatically re-reviewed.
     • If you remove the violating products from your feed, no further action or review request is necessary.
   • Standard appeal (if you disagree with the issue)
     • For certain issues, you can dispute the violation. You may need to complete additional steps, such as providing an appeal reason and/or uploading required documentation.
     • If a review or appeal is successful, the issue will be removed from Merchant Center.
   • Bulk appeal (available in certain cases)
     • For specific policy issues where you believe a large number of offers require review, you may be able to submit a single bulk appeal.
     • ⚠️ Warning: Before submitting a bulk appeal, you must review your offers and remove any policy-violating items from your feed. Submitting a bulk appeal for a large set of offers risks immediate failure if violations are found. This may limit your ability to submit subsequent appeals for those products.
     • You must remove any offers that are violating our policies from your feed before attempting to appeal in bulk.
     • How to appeal in bulk: The bulk appeal option may not be available in all instances or when using third-party platforms.
       • Option 1 - Under all products
         • Go to Merchant Center > Products > Needs attention.
           • Navigate to the specific issue.
           • Select “View fix”
           • Select the option to disagree with the issue for all products.
           • Review any informational prompts that appear.
           • Select “Request review” to submit the appeal.
       • Option 2 - Product details page
         • From the product details page, selecting “Review and fix” will display the appeal options: “I disagree with the issue” and/or “I disagree with the issue for all products”.
     • Third-party platforms
       • If you use a third-party platform to list your products, consult that platform for available review options.
       • If a review or appeal is successful, the issue will disappear from Merchant Center.

Note: Account reviews typically take 7 business days, but may take longer for complex reviews. If you remove violating products, the warning will be removed. If a review or appeal is successful, the issue will disappear from Merchant Center. In the case of account suspension, we will approve the account and allow products to be displayed again.

Account issue that limits product visibility

Your account has an issue and is operating with reserved functionality, therefore your products have limited visibility. Check your email for a notice with details about the issue and steps to resolve it. Common issues include policy violations or missing account information.

1. Read our Shopping policies to learn what we don't allow.
2. Update your website. If your ad or listing directs to violating content, update your website to meet all policy requirements.
   • Remove the violating products. You must remove non-compliant offers from your product data feed. You’ll receive an email with details about the violations.
   • Update your product data in Merchant Center. Manually update your product data or wait for your automated upload schedule to run before requesting any reviews.
3. Request a review or appeal. After fixing the issue or if you believe the disapproval is incorrect, you can request a review or appeal the decision.
   • Individual product review (if you fixed the issue)
     • If you edit your product data via your chosen upload method (such as a file) or directly in Merchant Center, the affected products will be automatically re-reviewed.
     • If you remove the violating products from your feed, no further action or review request is necessary.
   • Standard appeal (if you disagree with the issue)
     • For certain issues, you can dispute the violation. You may need to complete additional steps, such as providing an appeal reason and/or uploading required documentation.
     • If a review or appeal is successful, the issue will be removed from Merchant Center.
   • Bulk appeal (available in certain cases)
     • For specific policy issues where you believe a large number of offers require review, you may be able to submit a single bulk appeal.
     • ⚠️ Warning: Before submitting a bulk appeal, you must review your offers and remove any policy-violating items from your feed. Submitting a bulk appeal for a large set of offers risks immediate failure if violations are found. This may limit your ability to submit subsequent appeals for those products.
     • You must remove any offers that are violating our policies from your feed before attempting to appeal in bulk.
     • How to appeal in bulk: The bulk appeal option may not be available in all instances or when using third-party platforms.
       • Option 1 - Under all products
         • Go to Merchant Center > Products > Needs attention.
           • Navigate to the specific issue.
           • Select “View fix”
           • Select the option to disagree with the issue for all products.
           • Review any informational prompts that appear.
           • Select “Request review” to submit the appeal.
       • Option 2 - Product details page
         • From the product details page, selecting “Review and fix” will display the appeal options: “I disagree with the issue” and/or “I disagree with the issue for all products”.
     • Third-party platforms
       • If you use a third-party platform to list your products, consult that platform for available review options.
       • If a review or appeal is successful, the issue will disappear from Merchant Center.

Note: Account reviews typically take 7 business days, but may take longer for complex reviews. If you remove violating products, the warning will be removed. If a review or appeal is successful, the issue will disappear from Merchant Center. In the case of account suspension, we will approve the account and allow products to be displayed again.

To ensure a safe and positive experience for customers, Google requires that retailers comply with all applicable laws and regulations in addition to our policies. It's important that you familiarize yourself with and keep up to date on these requirements for the place where your business operates, as well as any other places your ads are shown. When we find content that violates these requirements, we may block it from appearing. In cases of repeated or egregious violations, we may ban you from advertising content with us.

If you’re working with a third-party platform, some of these instructions may not apply to you. Refer to your third-party platform for instructions on how to resolve the issue and request a review. Learn how to find support if you use a non-Google platform.