This policy applies to Shopping ads and local inventory ads
The business display name that you provided in the 'Business information' section of your Merchant Center account doesn't comply with our policies. The most common issues are the inclusion of company suffixes (like 'Inc.,' 'Co.' or 'GmbH.'), and excessive use of capitalisation or special characters. At the moment, we're using your homepage without the 'http://www.' at the beginning as a business display name.
Every Shopping ad and free listing shows your shop name, so it is important that you use a concise name that helps users easily recognise your shop.
Instructions
You can change your shop name by doing the following:
- Sign in to your Merchant Center account.
- Click on the tools icon
to open the Tools and settings menu.
- Under 'Tools' select Business information.
- You can make changes to your shop name and information in the 'About your business' tab. Please ensure sure that the text entered for your 'Business display name' is accurate and complies with our policies. Avoid suffixes like 'Inc.', 'Co.' or 'GmbH', promotional text, excessive capitalisation or special characters. Additionally, note that Shopping ads and listings truncate shop names that are longer than 20 characters. Learn more about our shop name guidelines
- Click Save
Changes to your shop name will go live after the next upload of your product data.