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View and manage products in Merchant Center

The "Products" page in Merchant Center is your personal dashboard for all your products. It contains detailed information about your products. You can do things like check if your products are visible on Google, edit details about your products, refresh your products, and more.

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Quick answers

What information can I view on the “Products” page?

The "Products" page in Merchant Center lists detailed information about your products, including tools to help you understand the approval status, visibility, price, availability, tax rates, and shipping estimates. You can also use the “Products” page to find out which products need to be fixed, or make edits to products individually.

How can I find a specific product or category of products?

You can filter the “Products” page by product titles, product status, price, number of clicks, source and item IDs–just select the filter icon above the table.

What’s the difference between the “Visibility” and “Status” columns?

The “Visibility” column shows if your products are showing on Google, while the “Status” column shows if your products have been approved or disapproved for showing on Google. Learn more about checking product visibility and status in Merchant Center.

How do I update information about my products?

You can edit specific details about your products by editing the data in your product file, spreadsheet, or online store and then clicking on View data sources and update the relevant source to add them to Merchant Center. Or, you can click the title of the product to go to the product editor, and then make your changes there. Learn more about updating information about products in Merchant Center.


View your product data

In Merchant Center, select Products in the left navigation menu, then the “All products” tab.

Here you will find a list of your products. At the top of the list there are filter cards providing the number of products from different sources and with different statuses. Clicking on the cards filters the list of products to those counted in the card. The card types include:

“Total products”

All products in Merchant Center. This includes all products provided directly by you, plus any additional products that Google found on your online store.

“Provided by you”

All products provided directly by you.

Learn more about data sources in Merchant Center.

“More found by Google”

Additional products that Google found on your online store. These will be updated every 24 hours in Merchant Center.

Note: This may not be available for your Merchant Center.

Learn more about adding products automatically from your online store to Merchant Center.

“Not showing on Google”

All products that are under review, processing, not approved, or those you’ve chosen to hide on Google.

Product attributes that can be viewed in the product list include

Column Description
Visibility Shows if your product appears on Google or not
Status Shows if Google has approved your product, disapproved your product, or other statuses
Image An image of the product
Title The title of the product
Product ID The unique identifier assigned to your product
Price The product's price
Source The data source through which the product data is provided
Last update When your product was last updated
Stores The websites or online stores where your product is sold
Clicks The number of clicks that your product has received on Google
Labels The values associated with your product. Select the label icon Tag in the upper right corner of the Product List table to display it.

To filter the product list: Select the filter icon , then make your selections.

To find your products: Use the search bar to search for products by various attributes such as brand, GTIN, MPN, product type and category.

To download the product list: Select the download icon in the upper right corner of the table.


Manage your product data

Change the visibility of a product: Select the circle icon in the “Visibility” column. If the icon is green , your product is showing on Google. If the icon is gray or red , the product isn’t showing on Google. Learn more about How visibility and status work.

Fix product issues: Some of your products may have issues relating to policy or due to missing or inaccurate product details. The “Needs attention” tab provides an overview of all issues. Learn more about the Needs attention tab.


Add, update and remove products

Add another data source

Step 1 In your Merchant center account, go to Products An icon for the Products in Merchant Center..

Step 2 Under “All products” click Add Products.

Step 3 Select Add another product source.

Step 4 Then choose the type of source that is being added and follow the in-product guidance.

Learn more about the ways you can add your product data.

Add products one-by-one

Step 1 In your Merchant center account, go to Products An icon for the Products in Merchant Center..

Step 2 Under “All products”, click Add Products.

Step 3 Select Add products one-by-one.

Step 4 Fill in all the details and click Save.

Learn more about adding products one-by-one.

Add new products to or remove products from an existing source

To update products using an existing source, you need to edit the data directly in the source that you originally used (for example, your spreadsheet or file). To view a list of all your data sources, select the “Data sources” option in the settings menu that is available in the top right of Merchant under the account “Gear” icon Tools and setting menu icon [Gear].

Step 1 Determine the source used to upload the product by checking one of the following:

  • “Source” column in the “All products” tab, which you can find by clicking Products in the left navigation menu.
  • The “Product details” page, which you can find by clicking on a product title in the “All products” list.

Step 2 Modify the data source (for example, your spreadsheet or file) by adding or removing the desired products.

Step 3 After you've updated your source, return to the “All products” page or "Data sources" list and click the Update button for the relevant source.

The changes made to your source data will then be reflected in your products in Merchant Center.

Remove products one-by-one

Step 1 In your Merchant center account, go to ProductsAn icon for the Products in Merchant Center..

Step 2 Under “All products” and filter the list to the product you would like to remove.

Step 3 Click on the product “Title” to navigate to the Product details page and click on “Delete product’ on the right of the page.

Note: If a deleted item remains in data source (for example a spreadsheet) it will be readded to Merchant Center the next time Merchant Center is synced with the source.

Add, update or remove labels from products

Step 1In your Merchant center account, go to Products An icon for the Products in Merchant Center..

Step 2Under “All products”, toggle the “Label” column by clicking on the label icon Tag. You can make it disappear at any time by clicking again on the “label” icon.

Step 3For the product you want to update, click on the pencil icon Pencil icon / edit icon showing in the Label column. You can rename the label categories associated with each custom label. You can update values you’ve defined by clicking on the drop-down menu.

Example

Instead of “Custom label 0” you can rename this Label category as “season” then choose one of the values you defined among winter, spring, summer or fall. This value will be associated with the product you modified.

Step 4Fill in all the details and click Apply.

Note:

Discrepancies in the number of products across different versions of Merchant Center

Merchant Center Classic vs. Merchant Center Next:

Merchant Center Classic counts products for different destinations and target countries separately, while Merchant Center Next unifies them.

Merchant Center Next and Shopping Content API:

Merchant Center Next and Shopping Content API (SCAPI) count products differently, which can cause confusion. Merchant Center Next counts each product only once, while SCAPI counts each product multiple times if it's sold in multiple countries. This difference will likely persist for a long time, so be aware of it when comparing product counts between the two platforms.

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