The "Products" page in Merchant Center is your personal dashboard for all your products. It contains detailed information about your products. You can do things like check if your products are visible on Google, edit details about your products, refresh your products, and more.
On this page
- Quick answers
- View your product data
- Manage your product data
- Add, update and remove products
- Add, update or remove labels from products
Quick answers
What information can I view on the “Products” page?
The "Products" page in Merchant Center lists detailed information about your products, including tools to help you understand the approval status, visibility, price, availability, tax rates, and shipping estimates. You can also use the “Products” page to find out which products need to be fixed, or make edits to products individually.
How can I find a specific product or category of products?
You can filter the “Products” page by product titles, product status, price, number of clicks, source and item IDs–just select the filter icon above the table.
What’s the difference between the “Visibility” and “Status” columns?
The “Visibility” column shows if your products are showing on Google, while the “Status” column shows if your products have been approved or disapproved for showing on Google. Learn more about checking product visibility and status in Merchant Center.
How do I update information about my products?
You can edit specific details about your products by editing the data in your product file, spreadsheet, or online store and then clicking on View data sources and update the relevant source to add them to Merchant Center. Or, you can click the title of the product to go to the product editor, and then make your changes there. Learn more about updating information about products in Merchant Center.
View your product data
In Merchant Center, select Products in the left navigation menu, then the “All products” tab.
Here you will find a list of your products. At the top of the list there are filter cards providing the number of products from different sources and with different statuses. Clicking on the cards filters the list of products to those counted in the card. The card types include:
“Total products”
All products in Merchant Center. This includes all products provided directly by you, plus any additional products that Google found on your online store.
“Provided by you”
All products provided directly by you.
Learn more about data sources in Merchant Center.
“More found by Google”
Additional products that Google found on your online store. These will be updated every 24 hours in Merchant Center.
Learn more about adding products automatically from your online store to Merchant Center.
“Not showing on Google”
All products that are under review, processing, not approved, or those you’ve chosen to hide on Google.
Product attributes that can be viewed in the product list include
| Column | Description |
|---|---|
| Visibility | Shows if your product appears on Google or not |
| Status | Shows if Google has approved your product, disapproved your product, or other statuses |
| Image | An image of the product |
| Title | The title of the product |
| Product ID | The unique identifier assigned to your product |
| Price | The product's price |
| Source | The data source through which the product data is provided |
| Last update | When your product was last updated |
| Stores | The websites or online stores where your product is sold |
| Clicks | The number of clicks that your product has received on Google |
| Labels | The values associated with your product. Select the label icon  in the upper right corner of the Product List table to display it. |
To filter the product list: Select the filter icon , then make your selections.
To find your products: Use the search bar to search for products by various attributes such as brand, GTIN, MPN, product type and category.
To download the product list: Select the download icon in the upper right corner of the table.
Manage your product data
Change the visibility of a product: Select the circle icon in the “Visibility” column. If the icon is green , your product is showing on Google. If the icon is gray
or red
, the product isn’t showing on Google. Learn more about How visibility and status work.
Fix product issues: Some of your products may have issues relating to policy or due to missing or inaccurate product details. The “Needs attention” tab provides an overview of all issues. Learn more about the Needs attention tab.
Add, update and remove products
Add another data source
In your Merchant center account, go to Products
.
Under “All products” click Add Products.
Select Add another product source.
Then choose the type of source that is being added and follow the in-product guidance.
Learn more about the ways you can add your product data.
Add products one-by-one
In your Merchant center account, go to Products
.
Under “All products”, click Add Products.
Select Add products one-by-one.
Fill in all the details and click Save.
Learn more about adding products one-by-one.
Add new products to or remove products from an existing source
To update products using an existing source, you need to edit the data directly in the source that you originally used (for example, your spreadsheet or file). To view a list of all your data sources, select the “Data sources” option in the settings menu that is available in the top right of Merchant under the account “Gear” icon .
Determine the source used to upload the product by checking one of the following:
- “Source” column in the “All products” tab, which you can find by clicking Products in the left navigation menu.
- The “Product details” page, which you can find by clicking on a product title in the “All products” list.
Modify the data source (for example, your spreadsheet or file) by adding or removing the desired products.
After you've updated your source, return to the “All products” page or "Data sources" list and click the Update button for the relevant source.
The changes made to your source data will then be reflected in your products in Merchant Center.
Remove products one-by-one
In your Merchant center account, go to Products
.
Under “All products” and filter the list to the product you would like to remove.
Click on the product “Title” to navigate to the Product details page and click on “Delete product’ on the right of the page.
Add, update or remove labels from products
In your Merchant center account, go to Products
.
Under “All products”, toggle the “Label” column by clicking on the label icon
For the product you want to update, click on the pencil icon
Example
Instead of “Custom label 0” you can rename this Label category as “season” then choose one of the values you defined among winter, spring, summer or fall. This value will be associated with the product you modified.Fill in all the details and click Apply.
Note:
- Custom Labels can be used in Shopping ads campaigns, when you want to subdivide the products in your campaign using values of your choosing. Learn more about using custom labels in Shopping ads.
- Custom labels can also be edited via Content API as an attribute. Learn more about Custom labels 0-4 in the product data attributes.
Discrepancies in the number of products across different versions of Merchant Center
Merchant Center Classic vs. Merchant Center Next:
Merchant Center Classic counts products for different destinations and target countries separately, while Merchant Center Next unifies them.
Merchant Center Next and Shopping Content API:
Merchant Center Next and Shopping Content API (SCAPI) count products differently, which can cause confusion. Merchant Center Next counts each product only once, while SCAPI counts each product multiple times if it's sold in multiple countries. This difference will likely persist for a long time, so be aware of it when comparing product counts between the two platforms.