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How to fix: Invalid returns policy URL

Update your [policy_url] sub-attribute with a valid and reachable link

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Why this issue is happening

For one or more products, the domain provided in your policy url [policy_url] sub-attribute within the returns [returns] attribute doesn’t match the domain provided for your products.


How to fix your issue

Submit a valid value for the policy url [policy_url] sub-attribute based on Google's product data specification.

  • Ensure the URL links to the exact return policy for the product.
  • The URL must be included on the product description page for the associated product.
  • The URL must start with http:// or https:// and direct customers to a valid policy page.
  • Don't link to an interstitial page unless legally required.
  • URLs must only contain forward slashes (/). URLs must not contain backslashes (\), spaces or certain symbols.
  • The URL should comply with RFC 2396 or RFC 1738. For example, these two URLs wouldn’t be processed: http://www.example.com/space%20here.html and http://www.example.com/and%26here.html

Fix multiple products at once

  1. Navigate to Products in your Merchant Center, then select the Needs attention tab.
  2. Use the filter icon above the table to find all products affected by your issue.
  3. Select the download icon to download a list (.csv) of all affected products for all issues or this particular issue.
  4. Cross reference the downloaded list with your uploaded product data, and make sure that each affected product has a valid value for the returns [returns] and policy url [policy_url] sub-attribute based on Google’s product data specification.
  5. Reupload your corrected product data to the Merchant Center using your chosen upload method.

Next steps

After making the requested changes, check that you’ve fixed the issue by making sure the issue is no longer listed on the “Needs attention” page.

Keep in mind: Your change may take 24–72 hours to reflect on the “Needs attention” page.


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