About auto-tagging

Auto-tagging in Merchant Center helps in tracking website conversions. It imports all your campaign data between Ads and Analytics for better insights. Auto-tagging is enabled by default for new accounts. This article explains how auto-tagging works and how to turn it on or turn it off.

Some browsers require auto-tagging to track conversions.

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Why use it

Auto-tagging is a required feature, it allows you to check how effectively clicks on your free listings and free local listings lead to valuable customer activity, such as website purchases, phone calls, app downloads, newsletter sign-ups, and more. The setup process may vary depending on the conversion you’re tracking.

Note: Auto-tagging is the initial step in setting up conversion tracking. However, auto-tagging alone is not enough to enable conversion tracking. To complete the setup, you also need to add the conversion source. Auto-tagging helps to track offline conversions, such as sales at your physical shop from online advertising.

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Turn auto-tagging on or off

Auto-tagging is turned on by default for new accounts. To check the current status of auto-tagging in your account and turn it on or off, follow the steps below. If you’re unable to use auto-tagging, you can use manual tagging to import Google Ads data in Google Analytics.

1. In your Merchant Center account, click the Settings & tools icon .
2. Click Conversion settings.
3. Toggle on or off Auto-tagging.

Related links

• Set up conversion tracking in Merchant Center