Price drop annotations make it easier for consumers to understand when the price of your products decreases significantly.
How it works
If you change the price of your product to be lower than the average price that you listed in the past 60 days, Google can automatically show the “Price drop” badge for this product. “Price drop” badges are designed to show only when there has been a significant drop to what has been a fairly stable price for a product.
How it shows
The new price appears as the current price alongside the original price. The original price provides a reference for consumers so that they can see the difference between the original price and the new price (for example, if the original price was $749 USD, it appears as “Was $749” in the listing).
Your product also shows a “Price drop” badge. The specific colors used for annotations differ depending on where your product appears.
The image above may contain English or USD. When a price drop is applied to your product, it will show in the local currency and language.
How to find products with price drop annotations
You can see which products are eligible for price drop annotations by visiting the “All products” page in Merchant Center.
- In the left navigation menu of your Merchant Center account, Select Products.
- Under the “All products” tab, use the filter icon
above the table and choose Has price drop badge option.
- Select Yes and click Apply.