This article explains why you may occasionally find shipping information for an offer that you didn't upload to Merchant Center, and how you can correct or update this information as needed.
On this page
- The benefits of inferred shipping information
- How to update or correct inferred shipping information
Benefits of inferred shipping information
If your website is accessible to the Google crawler, you may occasionally find offers that show up on Google that you never uploaded to your Merchant Center account. When this happens, Google may not have the appropriate shipping information to go with your offer. Google may then infer this data based on existing information in Merchant Center that’s relevant to most or all of the offers on your website. This offers the following benefits:
- Assuring that you enjoy the full benefits of selling on Google: It may be necessary for your offers to have shipping information to be eligible for listing, or you may need to provide shipping information to qualify for certain privileges.
- Assuring that your customers enjoy an optimal user experience: Customers are generally more attracted to listings that provide shipping information.
How to update or correct inferred shipping information
If you need to update your shipping information that Google has inferred, you can select one of the 3 options mentioned below:
- Upload your offer to Merchant Center as normal, configuring the appropriate settings.
- For any shipping settings provided to Google or provided on your landing and details pages, fix the shipping to be more accurate so that Google’s inferred costs and speeds are more accurate.
- Go through Merchant listing (Product, Offer) structured data on Google Search Central and ensure your data structure correctly incorporates shipping attributes.