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About analytics in the YouTube Shopping affiliate program

A custom icon for Merchant Center Classic and Merchant Center Next.

Merchant Center offers you different ways to find out how you are performing in the YouTube Shopping affiliate program.

On this page


Where to view analytics

To check analytics on how you are performing in the YouTube Shopping affiliate program:

  1. In your Merchant Center account, select YouTube affiliate from the left navigation menu under “Marketing”.
  2. Go to the “Analytics” tab.
  3. Set your Time period at the top left of the page. The time period is fully customizable.

Understanding analytics

On the “Analytics” tab, you can check key analytics to understand creator engagement, sales activity, and commission details.

An overview of your performance reporting appears at the top where you can track the following metrics for the time period that you’ve set.

  • Sales: Total amount of sales driven through the program (includes pending and approved).
  • Commissions: Total commission earned by creators through sale of your products (includes pending and approved).
  • Views: Number of views on videos with your products tagged.
  • Clicks: Number of clicks from creator-tagged products to your online store.
  • Orders: Number of orders during the defined period (includes pending and approved).

Clicking on any of these metrics will allow you to view additional break-downs by creators, videos, and products.

The ‘Top creators’ section

This section will highlight top creators who have engaged with your products and driven sales for the defined time period. Clicking on ‘View all creators’ will give you an overview of top creators by sales, commissions, views, clicks, orders, and conversion rate.

Note: Only creators who have driven >50 views to your website since joining the program will be displayed. If you don't find any creators, it means that no creators have met that threshold.

The ‘Top content’ section

This section will highlight top videos with your products for the defined time period. Clicking on ‘View all content’ will give you an overview of top videos by sales, commissions, views, clicks, and orders.

Note: Only videos with >50 lifetime product views will be shown. If you don't see any videos, it means that no videos have >50 lifetime product views.

The ‘Top products section will highlight top products for the defined time period. Clicking on ‘View all products will give you an overview of top products by sales, commissions, views, clicks, and orders.

Users are able to download data on the top right of the page when viewing all creators, content, or products.

Additional data

Under “Additional data”, you can find:

  • Audience distribution: This table helps you understand viewership by gender and age.
  • Creator activities: This table summarizes the number of active creators engaged with your brand, the total number of content with your product tags, and total number of tagged products for the defined period.

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