Merchant Center offers you different ways to find out how you are performing in the YouTube Shopping affiliate program.
On this page
Where to view analytics
To check analytics on how you are performing in the YouTube Shopping affiliate program:
- In your Merchant Center account, select YouTube affiliate from the left navigation menu under “Marketing”.
- Go to the “Analytics” tab.
- Set your time period at the top left of the page. The time period is fully customizable.
If you don’t have access to the Google Merchant Center account, please reach out to the Google Merchant Center admin and ask them to grant you access using the instructions here.
Understanding analytics
On the “Analytics” tab, you can check key analytics to understand creator engagement, sales activity, and commission details.
An overview of your performance reporting appears at the top where you can track the following metrics for the time period that you’ve set.
- Sales: Total amount of sales driven through the program (includes pending and approved). The total excludes taxes and other fees.
- Commissions: Total commission earned by creators through sale of your products (includes pending and approved).
- Views: Number of views on videos with your products tagged.
- Clicks: Number of clicks from creator-tagged products to your online store.
- Orders: Number of orders during the defined period (includes pending and approved)
Note: Only creators who have driven >100 views to your website since joining the program will be displayed. If you don't find any creators listed on the tab, it means that no creators have met that threshold.
The ‘Top content’ section will highlight top videos with your products for the defined time period. Clicking on ‘View all content’ will give you an overview of top videos by sales, commissions, views, clicks, and orders.
- Note: Only videos with >100 lifetime product views will be shown. If you don't see any videos, it means that no videos have >100 lifetime product views.
The ‘Top products section will highlight top products for the defined time period. Clicking on ‘View all products will give you an overview of top products by sales, commissions, views, clicks, and orders.
Users are able to download data on the top right of the page when viewing all creators, content, or products.
Additional data
Under “Additional data”, you can find:
- Audience distribution: This table helps you understand viewership by gender and age.
- Creator activities: This table summarizes the number of active creators engaged with your brand, the total number of content with your product tags, and total number of tagged products for the defined period.
- Affiliate Orders: This table gives you additional transactional details such as Order ID, Date, and Status.