Learn about Business Manager

You can manage some Google apps for your business with Business Manager. In one place, you can add, manage, and get to apps and stores for your business.

• Apps: You can add Google apps like Google Ads and view third-party apps like Shopify and Paypal. You control how much data you want to share with apps.
• Stores: You can add and edit your store's Business Profiles for Search and Maps.
• People & Access: You can view people with access to your apps, and you can add and edit people's access to the apps you use. You can change a person's access to multiple apps at one time.

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Get to Business Manager

You can get to Business Manager from Merchant Center, Business Profile, Google Ads or your email invitation.

Give super admin access

Super admins hold the highest access to the connected apps and can manage apps, people, and their access to apps for your business. If you sign up for Business Manager with your Google Account, you automatically gain super admin access to the Business Manager profile. In the People and access tab, you can also designate other people in your business as super admins. Learn how to manage your business as a super admin.

As a super admin, you can add or remove:

• Another super admin
• Admins and other people with access to apps
• Google apps and services
• Store's Business Profiles

Tip: Users for your business's Google apps have view-only access in Business Manager. Their permissions in the individual Google Accounts remain the same.

Edit your Business Manager profile name

1. On your device, open Business Manager.
2. At the top left, next to the Business Manager profile name, click Edit .
3. Update the business name.

• Choose a name that describes the business or part of the business.

4. Click Save.

Tip: If you have multiple businesses, click your Business Manager profile name, Edit

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Learn about connected Google Apps

When you add apps for your business to Business Manager, super admins get owner access to the apps. Your connected Google apps share some of your data with Business Manager.

• Google Ads
  • The name and account ID for your Google Ads account
  • Clicks and conversions from your Campaigns, Ads, and Ad groups

Learn about data shared from Google Ads.

• Merchant Center
  • The name and ID for your Merchant Center account
  • Titles, descriptions, and images for your products that show on Google Search and Maps
• Business Profile
  • Details related to your store's Business Profile, including its name and address
  • Performance metrics, including calls, messages, asks for directions, and clicks on your website. Learn about your store's Business Profile performance metrics.

Learn about data shared from Business Profile.

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Still need help?

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