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Google Customer Reviews guidelines

This article provides details about Google Customer Reviews availablity, eligibility guidelines, and policies.

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Availability

Google Customer Reviews is available in the following countries: Algeria, Argentina, Australia, Austria, Bahamas, Bahrain, Belgium, Belize, Bhutan, Brazil, Burkina Faso, Cameroon, Canada, Chad, Chile, China, Colombia, Costa Rica, Cote d'Ivoire, Czechia, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, Fiji, France, Gabon, Germany, Guatemala, Guyana, Honduras, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Jamaica, Japan, Jordan, Kuwait, Libya, Liechtenstein, Luxembourg, Malaysia, Maldives, Mali, Mexico, Morocco, Namibia, the Netherlands, New Zealand, Nicaragua, Norway, Oman, Panama, Papua New Guinea, Paraguay, the Philippines, Poland, Portugal, Puerto Rico, Qatar, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, State of Palestine, Sweden, Switzerland, Taiwan, Thailand, Timor-Leste, Tunisia, Turkey, Ukraine, the United Arab Emirates, the United Kingdom, the United States, Uruguay, Venezuela, Vietnam.


Basic eligibility requirements

To use Google Customer Reviews, your checkout flow must include a separate order confirmation page and meet the following technical requirements:

  • JavaScript code allowed: Your platform must allow you to add JavaScript code to all of your site’s web pages.
  • Redirecting requirement: Some e-commerce platforms redirect customers to a third-party domain during checkout (for example, Shopify or CoreCommerce). If you use such a platform, redirect customers back to your domain's order-confirmation page. This must occur after they complete the checkout process.
  • Encryption requirement: Your site’s order confirmation page must be encrypted (for example, only accessed using HTTPS).
Note: To participate in Google Customer Reviews, consent to the agreement for your country. You can review the agreement when you sign up.

Policies

Google Customer Reviews policies provide guidance for participants that help protect users and maintain the integrity of your brand and Google’s brand. To ensure you understand the expectations, review the Google Customer Reviews policies.

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