Request a review for your Merchant Review issues

If the content that you submit in Merchant Center doesn't meet the Merchant Review policies and partner requirements and the Merchant Review feeds data specifications, individual reviews or all reviews may be subject to disapproval which may prevent reviews from showing on Google.

In some instances, you may need to request a review of the disapproved content to resolve the issue. If available, the option to request a review will show on the review detail page.

  • If you believe that our findings are an error, select Request review and select I disagree with the issue.

The following are some things to bear in mind when requesting a review.

Notifications

The review may take up to approximately 5 working days to complete. The status of your review will be reflected in Merchant Center.

Your review request will have one of the following statuses:

  • Under review
  • Request not approved
  • Request approved (the issue will disappear from the item)

Details of when you requested the review will also appear in Merchant Center.

Note: It may take up to approximately 5 working days to complete the review. Reviews that are approved will be eligible to show across Google generally within a week.

Disagreeing with the issue

Google has the responsibility to protect customers and we take violations of our policies seriously. If you believe the issue applied to your content is a mistake, you can appeal the violation by clicking Request review and I disagree with the violation.

Before you disagree with the issue, make sure that you understand the policy and can support the request. We want to provide a safe and trustworthy ecosystem for customers, and we may need more information.

Note: You may only have one chance to disagree with the issue. After you’ve requested the review and appealed the issue, you may be required to fix the issue based on our policies and requirements.

In Merchant Center

Individual review-level issues

  1. From the Merchant Reviews Diagnostics page, you can click on View examples in the “Affected items” column to view examples of the individual reviews affected. You may also find these reviews on the product reviews All page.
  2. Click the “Review snippet” for an individual review to view the individual review details.
  3. Under “Review issues”, click Request review.
  4. Select if you’ve fixed your issue or if you disagree with the issue.
    • Make sure that you review the policies related to your review disapproval and select an option only if it applies to your content.
  5. Select Request review.
  6. In the case of a successful review the issue will disappear from the item.

Through email notification

Account-level issues

  1. During onboarding and periodic content reviews, we may discover issues that will cause all your reviews to be blocked. When this happens, you’ll receive an email detailing the issue and the fix required.
  2. If you understand the issue and have fixed it, reply to the email with this information so that we can confirm the issue has been resolved.
  3. If you disagree with the issue, the email that you receive will provide instructions on how to appeal the decision.
  4. In the case of a successful fix or review, you’ll be notified via email.

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