To provide a safe and trustworthy Shopping ads ecosystem for users, and to comply with emerging regulations, Google requires merchants to provide basic and verifiable information about their business and identity.
Google uses the business information you submit to display to users who view your products online. Your customers can also use this information to contact you to request support for order status, updates, and other issues.
On this page
Add your business information
| In Merchant Center, select |
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| Enter your “Business name” and click Save. | |
| Fill out the fields under “Business address”. Click Save. | |
| Add a valid number with country code on “Phone number” and click Verify number. Note: Google will use this number to verify that you’re the owner of the business. It won’t be displayed to customers. |
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| Fill out the fields under “Customer service” and “Korean business registration number” as needed. Click Save after completing these sections. | |
| Tick the box in “Adult content” if your website contains adult-oriented content as defined by Google's policy. Click Save. |
Formatting requirements
Follow these formatting guidelines to make sure Google and your customers understand the business information you're submitting.
- Business name: Enter a short name that represents your business name. Use clear and professional language. Learn more About adding a business name.
- Business address: Add where your business is registered according to their respective text fields. Make sure that the required fields such as “Address line 1”, “City”, and “Postal/Zip code” are filled out.
- Phone number: Make sure to add a valid phone number with its corresponding country code to get your account verified. Learn more about verifying your phone number.
- Customer service: Use your website’s working URL that displays your current business contact information. Include your domain name in the “Email” field. Use your valid business contact number in the “Phone number” field.
- Korean business registration number: Add your 10-digit Korean business registration number following the format “XXX-XX-XXXXX”.
- Adult content: Make sure you’re familiar with adult-oriented content before confirming whether or not your business advertises this type of content.
Common issues
If the information you’ve provided doesn't meet our formatting requirements, your products or your entire Merchant Center account may be subject to warnings, disapprovals, or suspension. These issues can prevent your products from showing on Google.
Business name not showing correctly
- Additional text or suffixes
- Promotional text
- Repeated and unnecessary punctuation, capitalization, or symbols
- Personally identifiable information (PII)
- Offensive or inappropriate language
Make sure to use clear and professional language in entering your business display name. Learn more About adding a business name.