In this Help Centre, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure that you're using the article for the Merchant Center version that applies to you. 

Set up delivery (for Shopify users)

This article is intended for users of the Google & YouTube app on Shopify
A custom icon for Merchant Center Classic article header.

If you're looking for information about setting up your delivery settings (for Shopify users) in Merchant Center Next, click here.

Delivery information is required in order for your products to appear on Google and to provide valuable details for your customers. Depending on the country to which you deliver your products, you may be required to set up your delivery rates to meet Google Merchant Center requirements.

This article provides instructions for how to set up delivery. To learn more about optimising your delivery process, see the delivery best practices article.

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  • Reduced basket abandonment: Delivery speed and costs are the most common reasons why customers abandon their shopping choices. By maintaining accurate and up-to-date delivery information, you can reduce the likelihood of abandoned orders and improve your conversion rates.
  • Increased click-through rates: Shoppers consistently rate delivery as one of their top considerations when buying online. By keeping your delivery information current, you can attract more clicks and engagement from potential customers, boosting your online visibility.
  • Increase customer confidence with a 'Top Quality Store' badge: Delivery costs are one of the important criteria to build customer trust and obtain a 'Top Quality Store' badge.
  • Attract more customers and build trust: Providing a seamless and reliable delivery experience builds trust among customers, encouraging them to return for repeat purchases.


When you use the Google & YouTube app on Shopify, you can follow one of the below two methods for setting up and syncing your delivery information. The first method of setting up delivery in your Shopify account is recommended for most Shopify users, especially those with simple delivery settings.

Method 1: Set up delivery in Shopify

You can set up your delivery strategy, including your delivery method, local delivery and local collection method. For businesses with multiple locations, you can set delivery rates per location within each delivery profile for greater control over your delivery costs. If you want to offer local methods for customers to receive their products, then you can set up collection and local delivery.

Learn how to set up and manage your delivery in Shopify.

Always review your delivery setup in Shopify to ensure that it's accurate. Then, confirm that all of your delivery settings are synced with Merchant Center.

Note: Only delivery rates in your general delivery profile can sync to Google Merchant Center. If you use custom delivery profiles, then rates will sync incorrectly with Google Merchant Center and cause errors. To learn more about delivery profiles, refer to setting up delivery rates.

If you have a delivery zone set up for the country to which you deliver products, then you can automatically import delivery settings from your shop.

Steps to sync your delivery settings with Merchant Center

  1. In your Google & YouTube app, click Settings.
  2. In the 'Your product feed settings' section, click Manage beside the delivery settings.
  3. On the 'Manage delivery settings' page, select Automatically import delivery information.

Any time that your shop's delivery settings are updated, the changes are automatically re-imported to Google Merchant Center.

Learn how to set up free and fast delivery in Shopify in the delivery best practices article.

Method 2: Set up delivery in Merchant Center

This option is suitable for Shopify users with advanced or customised delivery settings.

Use 'Delivery settings' in Merchant Center to manually configure account-level delivery services. If you prefer to set your delivery costs and time for each product, use the delivery [shipping] attribute instead. To set up account-level delivery settings, you'll need to configure a delivery service in Merchant Center or via the delivery settings API. For each delivery service, you can configure a number of settings, such as delivery costs, delivery time and holiday delivery cut-offs.

In Merchant Center, you have advanced settings including minimum order values, delivery rate tables, subtables for complex delivery scenarios, carrier-calculated rates and the option to connect your delivery data from third-party partners.

Learn more about delivery settings.

Tip: The costs that you submit to Merchant Center must match the costs that you charge in your Shopify shop. If you can't match the cost exactly, overestimate the figures that you submit to Merchant Center. Bear in mind that customers will consider these costs and the delivery speed when deciding whether to click on your product.

Learn how to set up free and fast delivery in Merchant Center in the delivery best practices article.

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