The 'Overview' tab in Performance offers cards that help you be better informed to make the best decisions for your business. The cards allow you to gain better insight into your traffic as well as to stay up to date on the latest trends.
Here are some articles about Merchant Center Analytics to help you:
On this page
Benefits
The 'Overview' tab can help you:
- Get a glimpse of the performance of your product, shop and non-product results in one place.
- View key metrics on how products, brands and more are trending over time.
- Monitor the performance of your shop's Business Profile on Google Search and Maps by tracking various metrics over a given time period.
- Learn about the latest trends (what people are searching for on Google).
You can use the information from these cards to determine the best ways to promote your products and further grow your business.
How it works
To get started, navigate to the 'Performance' page in Merchant Center. The 'Overview' tab offers a selection of personalised 'cards' based on your traffic to your website. You can find answers to key questions and statements such as 'How many clicks on Google led to your website?' and 'What people are searching for on Google'.
To find out more and dive deeper into specific search topics, products or time ranges, click on the card to open up a more advanced experience that provides in-depth information.
What's available
Number of clicks on Google that led to your website
For traffic to your website, you'll have the breakdown of your traffic – organic versus ads – for:
- Products: Traffic from Google to product detail pages on your website
- Shop on Search and Maps: Tracking all interactions with your shop's Business Profile on Google Search and Maps
- Non-product website results: Traffic from Google to pages on your website that aren't product detail pages; these can be your website's home page, delivery and return policies, product category pages or others.
What people are searching for on Google
Learn how popular a search topic is relative to its peak popularity. 100 is peak popularity, 50 is half as popular and 0 means that there wasn't enough data.
Click the 'View all searches' button to explore more detailed information. Filter or sort your results based on the following dimensions:
- Search rank: Google ranks products and brands based on how often customers are searching for them. The smaller the number, the higher your product category ranks in searches.
- Search trend: Details how much a product category has increased in popularity compared to a previous period because of customers searching for it more often.
- Time period: Select a time period from the past 30 or 120 days, and view trend predictions for the next 7 or 30 days.
- Country: One of the countries that you sell in is selected by default, but you can explore trends in other countries by changing the filter values.
The report information is available for download. Click the Download button 