Shopping Insights notifications on Chrome is a feature that can help increase customer confidence by notifying them when a product on your website has a price that is equal to or lower than the typical price of that product from other stores across the web.
This feature is only available in the US. The feature is automatically enabled for all eligible merchants.
How it works
Shopping Insights pulls from the product data that you upload to Merchant Center. The notifications are only shown to customers who use the Chrome browser on their desktop website.
When a customer is shopping on your website and visits a product page where Shopping Insights is available, a Shopping Insights button will appear in the right of the Chrome address bar. The shopper will be able to click on the button and open the Shopping Insights panel.
This panel will show:
- Typical price range of the product based on stores across the web
- Price History in a chart that shows how the price of the product has changed over the past 90 days
- Save and Track button which allows the customer to sign up for email alerts if the price of the product drops on any site
How to opt out
If you don’t want your product price data to show in Shopping Insights on Chrome, you can opt out using this form. Google will process the request within 5 business days. The user requesting an opt-out must be an administrator of the Merchant Center account.