Shop address [store_address]

Use the shop address [store_address] attribute to specify the postal address of your shop.

In this article

• When to use
• Format
• Minimum requirements

---

When to use

Required for each product.

---

Format

Follow these formatting guidelines to make sure that Google understands the data that you're submitting.

Learn when and how to submit your product data.

Type	String
Repeated field	No

File format	Example value
Text feeds	1600 Amphitheatre Pkwy, Mountain View, CA 94043, USA
XML feeds	<g:store_address>1600 Amphitheatre Pkwy, Mountain View, CA 94043, USA</g:store_address>

To learn how to format your data for Content API, visit the Content API for Shopping resource.

---

Minimum requirements

These are the requirements that you need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in your Merchant Center account.

• Submit a valid postal address.
• Use unicode characters (Recommended: ASCII only).
• Don't submit invalid unicode characters. These characters are generally added during your file's encoding process. To avoid them, use UTF-8 encoding. Examples of invalid unicode characters include:
  • Control characters (e.g. U+200D)
  • Function characters
  • Private area characters
  • Surrogate pairs
  • Unassigned code points
• To help prevent encoding issues, submit files in a compressed format.