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In this Help Centre, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure that you're using the article for the Merchant Center version that applies to you. 

Mobile link template [mobile_link_template]

A custom icon for Merchant Center Classic article header.

The mobile link for merchant-hosted local shop front [mobile_link_template] attribute lets you include a URL to a mobile-optimised version of your landing page. This mobile version is shown to customers on mobile devices, like phones or tablets. You can add the optional attribute mobile link for merchant-hosted local shop front [mobile_link_template] to optimise for mobile devices and to track mobile clicks.

When to use

Optional Optional for all products.

Format

Type URL. (Must start with 'http://' or 'https://'.)
Text (TSV) http://example.com/123?store={store_code}
XML <g:mobile_link_template>http://example.com/123?store={store_code}</g:mobile_link_template>

Minimum requirements

You must meet these requirements in order to show your product in Merchant Center. If you don't follow these requirements, your product will be disapproved. If your product isn't approved, you receive a notification in the Diagnostics page in your Merchant Center account.

Best practice

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