Promotion tags [promotion_tags]

Use the promotion tags [promotion_tags] attribute to specify subsets within product categories, product types, and brands that your promotion applies to.

When to use

Optional for each product

Format

Follow these formatting guidelines to make sure we understand the data you're submitting.

Type	Unicode characters (Recommended: ASCII only)
Repeated field	Yes

File format	Example entry
Text feeds	Syntax: Acceptable keys: google_product_category, product_type, brand Format: {attribute1: “valueA”, attribute2: “valueB”} Maximum length is 500 characters. brand: “Nike”, google_product_category: “Apparel & Accessories > Shoes”
XML feeds	<g:promotion_tags>Nike</g:promotion_tags> <g:promotion_tags>Apparel &amp; Accessories &gt; Apparel &gt; Shoes</g:promotion_tags>

To format your data for Content API, see the Content API for Shopping resource.

Best practices

These best practices can help you go beyond the basic requirements to optimize your promotion data for performance.

• This attribute should be used when the promotion applies to a subset (but not all) of the items in a category, type, or brand, and the specific item IDs are not known.

Examples

Promotion data for a sale that marks 10% off of everything, except jewelry
Attribute	Value
Promotion ID [promotion_id]	mothers_day_ten_percent_off_sale
Promotion title [long_title]	Mother’s Day 10% Off Sale
Promotion tags [promotion_tags]	Clothing & Accessories> Jewelry > Rings