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This help center shows articles applicable to Merchant Center Next. Learn more about the upgrade and get answers to frequently asked questions.

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Promotion tags [promotion_tags]

Use the promotion tags [promotion_tags] attribute to specify subsets within product categories, product types, and brands that your promotion applies to.

When to use

Optional Optional for each product

Format

Follow these formatting guidelines to make sure we understand the data you're submitting.

Type

Unicode characters (Recommended: ASCII only)

Repeated field

Yes

File format

Example entry

Text feeds

Syntax:

  • Acceptable keys: google_product_category, product_type, brand
  • Format: {attribute1: “valueA”, attribute2: “valueB”}
  • Maximum length is 500 characters.

brand: “Nike”, google_product_category: “Apparel & Accessories > Shoes

XML feeds

<g:promotion_tags>Nike</g:promotion_tags>

<g:promotion_tags>Apparel &amp; Accessories &gt; Apparel &gt; Shoes</g:promotion_tags>

To format your data for Content API, see the Content API for Shopping resource.

Best practices

These best practices can help you go beyond the basic requirements to optimize your promotion data for performance.

  • This attribute should be used when the promotion applies to a subset (but not all) of the items in a category, type, or brand, and the specific item IDs are not known.

Examples

Promotion data for a sale that marks 10% off of everything, except jewelry

Attribute

Value

Promotion ID [promotion_id]

mothers_day_ten_percent_off_sale

Promotion title [long_title]

Mother’s Day 10% Off Sale

Promotion tags [promotion_tags]

Clothing & Accessories> Jewelry > Rings

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