Promotion tags [promotion_tags]

A custom icon for Merchant Center Classic and Merchant Center Next.

Use the promotion tags [promotion_tags] attribute to specify subsets within product categories, product types and brands that your promotion applies to.

When to use

Optional for each product

Format

Follow these formatting guidelines to make sure that we understand the data that you're submitting.

Type	Unicode characters (recommended: ASCII only)
Repeated field	Yes

File format

Example entry

Text feeds

Syntax:

Acceptable keys: google_product_category, product_type, brand
Format: {attribute1: 'valueA', attribute2: 'valueB'}
Maximum length is 500 characters.

brand: 'Nike', google_product_category: 'Clothing & Accessories > Shoes'

XML feeds

<g:promotion_tags>Nike</g:promotion_tags>

<g:promotion_tags>Clothing & Accessories > Clothing > Shoes</g:promotion_tags>

To format your data for Content API, see the Content API for Shopping resource.

Best practices

These best practices can help you go beyond the basic requirements to optimise your promotion data for performance.

This attribute should be used when the promotion applies to a subset (but not all) of the items in a category, type or brand, and the specific item IDs are not known.

Examples

Promotion data for a sale that marks 10% off of everything, except jewellery
Attribute	Value
Promotion ID `[promotion_id]`	`mothers_day_ten_percent_off_sale`
Promotion title `[long_title]`	Mother's Day 10% off sale
Promotion tags `[promotion_tags]`	`Clothing & Accessories> Jewellery > Rings`

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