Promotion URL [promotion_url]

Use the promotion URL [promotion_url] attribute to provide a link to a page where customers can find the details of your promotion. This link is used as part of the promotion approval process to verify local applicability and that it is redeemable in store or as part of curbside pickup. It’s also used to verify that customers don't need to take any additional steps to redeem the promotion in store, besides presenting a coupon code or barcode.

When to use

Required for all promotions.

Format

Follow these formatting guidelines to make sure we understand the data you're submitting.

Type	Unicode characters (Recommended: ASCII only)
Repeated field	No

File format	Example entry
Text feeds	www.examplewebsite.biz/totalpromotion
XML feeds	<g:promotion_url>www.examplewebsite.biz/totalpromotion</g:promotion_url>

To format your data for Content API, see the Content API for Shopping resource.

Minimum requirements

These are the requirements you'll need to meet to show your promotion. If you don't follow these requirements, we'll disapprove your promotion and let you know in your Merchant Center account.

• The promotion URL must be a link pointing to the page on your website where customers can find the promotion details.
• The information present on the page with your promotion’s details must match the promotion data submitted.

Examples

Promotion data for a clearance sale on lamps.
Attribute	Value
Promotion ID [promotion_id]	all_lamps_must_go
Promotion title [long_title]	All Lamps Must Go
Promotion URL [promotion_url]	www.examplefurniturestore.biz/alllampsmustgo