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In this Help Centre, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure that you're using the article for the Merchant Center version that applies to you. 

Shop applicability [store_applicability]

A custom icon for Merchant Center Classic and Merchant Center Next.

Use the shop applicability [store_applicability] attribute to indicate whether your promotion is applicable to all shops or only specific shops.

When to use

Required Required for all promotions.

Type Unicode characters (recommended: ASCII only)
Repeated field No
File format Example entry
Text feeds Valid values:
all_stores
specific_stores
XML feeds <g:store_applicability>all_stores</g:store_applicability>
<g:store_applicability>specific_stores</g:store_applicability>

To format your data for Content API, see the Content API for Shopping resource.

Minimum requirements

These are the requirements that you'll need to meet to show your promotion. If you don't follow these requirements, we'll disapprove your promotion and let you know in your Merchant Center account.

  • If you submit the value 'specific_stores', you must also use either the shop codes inclusion [store_codes_inclusion] attribute or the shop codes exclusion [store_codes_exclusion] attribute.
  • If you submit the value 'all_stores', the shop codes inclusion and shop codes exclusion (see below) attributes will be ignored.

Examples

Promotion data for a shopwide Fourth of July sale

Attribute

Value

Promotion ID [promotion_id]

fourth_of_july_sale

Promotion title [long_title]

Fourth of July sale

Shop applicability [store_applicability]

all_stores

Promotion data for a promotion that only applies to one shop.

Attribute

Value

Promotion ID [promotion_id]

fifteen_percent_off_sale

Promotion title [long_title]

15% off sale

Shop applicability [store_applicability]

specific_stores

Shop codes inclusion [store_codes_inclusion]

shop1

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