Notification

In this Help Centre, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure that you're using the article for the Merchant Center version that applies to you. 

Free gift description [free_gift_description]

A custom icon for Merchant Center Classic and Merchant Center Next.

The free gift description [free_gift_description] attribute is used to describe any free gift offered in a promotion.

On this page

When to use

Optional Optional for all promotions.

Format

Follow these formatting guidelines to make sure that Google understands the data that you're submitting.
Learn when and how to submit your product data in English

Format Example entry
The description can't contain more than 100 characters.
Syntax
A purple tote bag

To format your data for content API, go to the Content API for Shopping resource.

Best practices

This best practice can help you go beyond the basic requirements to optimise your product data for performance.

  • Use the free gift item ID [free_gift_item_id] attribute instead of the free gift description [free_gift_description] attribute when the product is in your product feed.

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