The promotion destination [promotion_destination] value indicates where a promotion appears.
When to use
Required for all promotions.
These are the supported values for this attribute:
- Local inventory ads
[Local_inventory_ads] - Shopping ads
[Shopping_ads] - Buy on Google listings
[Buy_on_Google_listings] - Free listings
[Free_listings]
Format
Follow these formatting guidelines to make sure we understand the data you're submitting.
| Supported values | Local_inventory_ads, Shopping_ads, Buy_on_Google_listings, Free_listings |
|---|---|
| Repeated field | Yes |
| File format | Example entry |
| Text feeds |
Supported values:
|
| XML feeds | <g:promotion_destination>Local_inventory_ads</g:promotion_destination> |
To format your data for Content API, see the Content API for Shopping resource.
Minimum requirements
These are the requirements you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in your Merchant Center account.
- If you don’t specify a destination by including a supported value in your feed, your promotion will display in Shopping ads and free listings by default.
- The
[Buy_on_Google_listings]value is only applicable to advertisers enrolled in Buy on Google. - The
[free_listings]value is only available in the US, and requires an approved offer for free listings.
Best practices
These best practices can help you go beyond the basic requirements to optimize your product data for performance.
- We recommend offers submitted via a promotions feed be in structured format to help ensure faster approval.
- To submit your promotion to more than one destination, submit each destination value as a separate column.
Examples
| Promotion data for an anniversary sale set to run on local inventory ads and shopping ads | |
| Attribute | Value |
ID [id] |
anniversary_sale |
Title [title] |
Anniversary Sale |
Promotion destination [promotion_destination] |
|