Use the excluded item group ID [item_group_id_exclusion] attribute when you have items that you do not want included in the promotion. Products in the group identified by this attribute will not be included in your promotion.
On this page
When to use
Optional for all promotions.
Format
Follow these formatting guidelines to make sure Google understands the data you submit.
| Type | Unicode characters (Recommended: ASCII only) |
|---|---|
| Repeated field | No |
| File format | Example entry |
|---|---|
| Text feeds | AB12345 |
| XML feeds | <g:item_group_id_exclusion>AB12345</g:item_group_id_exclusion> |
Repeated fields
Text
To submit multiple item group IDs that you would like to exclude, submit the attribute multiple times, once for each item group ID (recommended). For example:
| Promotion data for an April Fool’s BOGO Lamp Sale | |
| Attribute | Value |
Promotion title [long_title] |
April Fool’s Buy-One-Get-One Lamp Sale |
Excluded item group ID [item_group_id_exclusion] |
big_lamps |
Excluded item group ID [item_group_id_exclusion] |
floor_lamps |
Excluded item group ID [item_group_id_exclusion] |
desk_lamps |
You can also separate each item group ID with a comma ( , ):
| Attribute | Value |
Excluded item group ID [item_group_id_exclusion] |
big_lamps, floor_lamps, desk_lamps |
XML
To submit multiple item group IDs to exclude for an XML feed, include a separate attribute for each excluded destination:
<g:item_group_id_exclusion>big_lamps</g:item_group_id_exclusion><g:item_group_id_exclusion>floor_lamps</g:item_group_id_exclusion><g:item_group_id_exclusion>desk_lamps</g:item_group_id_exclusion>
To format your data for Content API, see the Content API for Shopping resource.
Minimum requirements
These are the requirements you'll need to meet to show your promotion. If you don't follow these requirements, we'll disapprove your promotion and let you know in your Merchant Center account.
- The product filter attributes only apply when the products eligible for promotion product applicability
[product_applicability]attribute is set tospecific_products.
Best practices
These best practices can help you go beyond the basic requirements to optimize your product data for performance.
- When the same attribute is used more than once, the product must match at least one of the attributes for the filter to apply.
- When there are multiple filters, only the products that pass all filters are selected for the promotion. If a filter excludes a product and another filter includes the same product, the product will be excluded from the promotion.
Examples
A promotion that offers a discount on children’s clothes
| Attribute | Value |
Promotion ID [promotion_id] |
childrens_clothing_sale |
Promotion title [long_title] |
Children’s Clothing Sale |
Excluded item group ID [item_group_ID_exclusion] |
adult_clothes |