Use the 3D model link [virtual_model_link] attribute to provide more visuals for your product. A 3D model can help shoppers see your product from different angles on Google Search. They can also use augmented reality to see how your product looks in their space.
Merchants can create 3D and AR models of their products on their own or with the help of a partner. The list of our partners includes:
Note: You can use this attribute for shoes and home goods. The attribute is limited to products sold in the US.
On this page
When to use
Recommended for shoes and apparel products that have a 3D model. The attribute can be provided as part of your primary product feed in Merchant Center.
Format
Follow these formatting guidelines to make sure that Google understands the data that you're submitting.
For details on when and how to submit values in English, learn more about Submitting your product data.
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Type |
URL (Must start with 'http://' or 'https://') |
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Limits |
Up to 2000 characters |
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Supported file formats |
glTF (.gltf) and GLB (.glb) |
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Repeated field |
No |
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File format |
Example value |
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Text (TSV) |
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XML (feeds) |
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To format your data for Content API, see the Content API for Shopping resource.
Minimum requirements
These are the requirements that you need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in your Merchant Center account.
- Use a 3D model. The recommended file size is 10 MB and shouldn't exceed 15 MB.
- 4K texture has the broadest support on mobile and is the largest recommended texture size. The largest allowable texture size that we can display on mobile is up to 8K. Learn more about file requirements for model specifications.
- Provide a valid URL in your product data. The link should point to a .gltf or .glb file.
- Your product should comply with our policies.
- Review your 3D model. You can use a validation tool to verify if your 3D model works properly.
- Make sure that your URL can be crawled by Google. For example, ensure that your robots.txt file is configured correctly. Learn more about robots.txt files.
If you don't follow these requirements, we won't be able to use your 3D attribute for the product.
Best practices
These best practices can help you to go beyond the basic requirements to optimise your product data for performance.
- Fix any errors with your 3D model. Make sure that you resolve any warnings or errors that the validation tool shows for your model.