To improve your post-purchase experience and provide the option for customers to track their orders directly in Gmail with tracking updates, we encourage you to provide the following information in your order and/or delivery confirmation emails:
- Order number
- Product name and product image (if applicable)
- Merchant name
- Order URL
- Tracking number
- Estimated delivery date
Note: This is currently only available for US orders and customers must opt in to receive these updates. Orders must be fulfilled through a supported carrier and data can also be provided via the Order and ParcelDelivery Schema.org.