Customers visiting your page to view your products shouldn't have to sign in using a username or password. There shouldn't be a barrier to browsing products on your shop website, such as requiring a login or an additional program.
This policy applies to Shopping ads and local inventory ads with merchant-hosted local shop front
The following are reasons why your account is impacted by the Login required account issue:
- A login, username and/or password is required by customers to view your products and/or shop website
- Customers are required to download a program to view your products and/or shop website
- Customers are required to sign up for your shop website to view your products
To fix the issue, we recommend that you complete the following:
- Remove any requirement for customers to submit a username and/or password to view products on your shop website (until appropriate, i.e. basket check out)
- Ensure that customers aren't required to download an additional application to view your shop website (aside from common browser plug-ins)
- Confirm that there are no barriers for customers to view products on your shop website
If you're working with a third-party platform, some of these instructions may not apply to you. Refer to your third-party platform for instructions on how to resolve the issue and request a review. Learn how to find support if you use a non-Google platform.