Alcoholic beverages

This policy only applies to free listings. For Shopping ads policies, visit our main page here.

Our policy

Google restricts the listing of alcoholic beverages and drinks that resemble alcoholic beverages.

When listing alcoholic beverages, you may not do any of the following:

  • Violate applicable laws and industry standards for any location that you target
  • Target individuals below the legal drinking age
  • Imply that drinking alcohol can improve social, sexual, professional, intellectual, or athletic standing
  • Imply that drinking alcohol provides health or therapeutic benefits
  • Portray excessive drinking in a positive light or feature binge or competition drinking
  • Show alcohol being consumed in conjunction with the operation of a vehicle of any kind, the operation of machinery, or the performance of any task requiring alertness or dexterity

Refer to the Google product category [google_product_category] attribute in the feed specification for requirements on how to submit these products to an appropriate audience.

Effect of the policy

If your listing meets the requirements above and is approved, here are details of how it can run.

Destination
Allowed Can show alcohol-related listings: Free listings Cannot run alcohol-related ads: Buy on Google

Country-specific requirements

In addition to the requirements above, there may be further restrictions based on your target country. See additional country-specific requirements you must meet below.

Countries Allowed?

Argentina

Australia

Austria

Belgium

Brazil

Cambodia

Canada

Chile

Colombia

Costa Rica

Czechia

Denmark

France

Germany

Ghana

Greece

Hong Kong

Hungary

Ireland

Israel

Italy

Japan

Kenya

Netherlands

New Zealand

Nigeria

Panama

Peru

Mexico

Philippines

Portugal

Puerto Rico

Romania

Senegal

Singapore

Slovakia

South Africa

Spain

Sweden

Switzerland

Uganda

Ukraine

United Kingdom

United States

Uruguay

Allowed with limitations
In these countries, Google allows the listing of alcohol (including hard alcohol, liquor, beer, wine, champagne, and cider) as long as the requirements outlined above are met.

Algeria

Angola

Bahrain

Bangladesh

Belarus

Cameroon

Cote d’Ivoire

Dominican Republic

Ecuador

Egypt

El Salvador

Ethiopia

Finland

Georgia

Guatemala

India

Indonesia

Jordan

Kazakhstan

Kuwait

Lebanon

Madagascar

Malaysia

Mauritius

Morocco

Mozambique

Myanmar (Burma)

Nepal

Nicaragua

Norway

Oman

Pakistan

Paraguay

Poland

Russia

Saudi Arabia

South Korea

Sri Lanka

Taiwan

Tanzania

Thailand

Tunisia

Turkey

United Arab Emirates

Uzbekistan

Venezuela

Vietnam

Zambia

Zimbabwe

Not allowed Not allowed
In these countries, Google doesn't allow the listing of any alcoholic beverages, including hard alcohol, liquor, beer, wine, champagne, or cider.

What you can do

Here's what you can do if your product is disapproved or if your Merchant Center account is impacted:

Product disapproval

Products that don't comply with our policies may be disapproved. When a product is disapproved, it won't be eligible to serve. If the product doesn't comply with our policies, it should be removed from your product data feed.

In some instances, you’ll see the option to request a review of a product that has been disapproved for policy violations. If you believe that your product was incorrectly disapproved and you would like to request a manual review, click Request Review in the 'Item Status' of your product page. Learn more about product disapprovals for free listings policy violations and requesting a review

Account disapproval

For most violations, we'll send you a warning email detailing the policy violation and give you 7 or 28 calendar days to fix your issue.

  1. Read our policies to learn what we don't allow.
  2. Update your website. If your listing leads to content that violates a policy, update your website to meet the requirements and be in compliance with our policies.
  3. Remove the violating products from your product data. You’ll receive an email with details about the violation. If you have products in your product data that violate the policy (or policies) you'll need to remove the offers from your feed.
  4. Update your product data in Merchant Center. If you created a schedule for automatic uploads, update your product data manually or wait for your product data to be automatically updated before requesting a review. Product data that you’ve uploaded as a test won’t go live and isn’t considered during account reviews.
  5. Request a review of your account.
    • If your account is still within the warning period, it will automatically be reviewed again at the end of the warning period. If the violating products are removed, you won't need to request an account review or take any additional action.
    • If your account is suspended and you've taken action to resolve the issue, request an account review.

Most accounts are reviewed within 3 business days, but it can take longer if a more complex review is needed. If we find that you've removed the violating products from your product data, we’ll remove the warning. In the case of account suspension, we'll approve your account so your products can start displaying again.

 
To ensure a safe and positive experience for customers, Google requires that retailers comply with all applicable laws and regulations in addition to our policies. It's important that you familiarize yourself with and keep up to date on these requirements for the place where your business operates, as well as any other places your listings are shown. When we find content that violates these requirements, we may block it from appearing. In cases of repeated or egregious violations, we may ban you from listing content with us.
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