High fat, sugar and salt food and beverage

• Sweetened beverages (fizzy drinks, water, juice, coffee, tea or sport drinks with added sugar or other caloric sweeteners), energy drinks
• Doughnuts, cakes, sweet biscuits, pastries, croissants, sweet bakery treats
• Fruit canned in syrup, dried fruit with added sugar
• Chocolate nut spreads, trail mix or nut bar with chocolate or sweets, nuts coated in syrup or honey
• Milkshakes 
• Pork and beef sausage/hot dogs, salami, prosciutto, bacon, fried meats, fried fish
• Pizza, hamburger meals with chips, fried food (such as jalapeno poppers)
• Sweets, chocolate, sugar confections, gummy snacks, ice cream, marshmallows
• Butter, salt, caloric sweeteners (e.g. maple syrup, agave, honey, sugar), coconut oil

Examples of Shopping offers outside the scope of this policy:

• Free product listings
• Ads or destination sites that include only text, imagery, audio and/or video etc. of foods, beverages and meals that aren't HFSS. Examples of non-HFSS F&B include (non-exhaustive): 100% juice; plain bottled water; carbonated water and flavoured water with no added sugar or sweeteners; beverages containing ONLY water and 100% juice (e.g. diluted juice); unsweetened coffee and tea; low fat or fat-free plain milk; grains with no added ingredients; plain fresh or frozen fruits and vegetables; dry beans and lentils; fruit canned in water or 100% juice; plain nuts and seeds; nuts and dried fruit with no added salt or sugar; low fat or fat-free plain yogurt with no added sugar; plain fish, poultry, eggs or meat (no added salt, fat, sugar); plain flours; baking soda; baking powder; olive oil; rapeseed oil
• Food or beverage company ads or destination sites that do not include text, imagery, audio and/or video etc. of any HFSS foods and beverages, such as:

• Brand logo or company name depicted on non-consumable merchandise (e.g. t-shirt, poster)
• Brand logo or company name depicted in a sponsorship or charity situation, i.e. 'Sponsored by or brought to you by [company name]'
• Restaurant locator websites
• Restaurant review websites
• Restaurant delivery services

• Shopping ads that feature one or more HFSS F&B products, to promote a product or service that is not related to F&B, such as: 

• A trailer for a baking show
• A tourism advertisement 
• Ads for kitchen cleaning supplies

• Shopping ads that feature one or more HFSS F&B product, to promote a PSA message on healthy diets and eating