Merchant-hosted local shop front (full) setup errors

This page explains various reasons why merchant-hosted local shop front (full) setups are rejected by Google and what steps can be taken to resolve the issues.

Ensure that your product pages can display price and availability based on a Business Profile shop code

The merchant-hosted local shop front full feature requires that local inventory ad clicks redirect to a landing page that displays a product's shop-specific price and shop-specific availability, based on a Business Profile shop code. This is done by replacing the shop code [store_code] ValueTrack parameter from the link for your merchant-hosted local shop front (full) [link_template] with a Business Profile shop code when an ad is clicked. Follow the steps below:

Example: shop code [store_code] as URL parameter

item ID [item id]	title	Ads redirect [ads_redirect]	[link_template]
123	Two-person camping tent – Adventure series	http://mikemart.com/123?store= {shop_code}&trackingParameter=value	http://mikemart.com/123?store={store_code}

 

item ID [item id]	price [price]	quantity [quantity]	shop code [store_code]
123	249.99 GBP	5	101

 

The resulting landing page for item 123 at shop code 101 is http://mikemart.com/123?store=101

Step 1: Ensure that your example product landing page URL included a shop-specific landing page

1. Sign in to your Merchant Center account.
2. Click the tools and settings icon  and then select Local inventory ads setup under 'Tools'.
3. Select your country and the merchant-hosted local shop front (full) setup.
4. Make sure that you have substituted the shop code [store_code] ValueTrack parameter for a Business Profile shop code in your example product landing page.

Step 2: Confirm that your example product landing page URL directs you to a shop-specific landing page

1. Your landing page shouldn't return a 404 error. If you receive a 404 error, you'll need to work with your website teams to determine if your website can support shop-specific information based on a Business Profile shop code.

Step 3: Resubmit your example product landing page

1. Sign in to your Merchant Center account.
2. Click the tools and settings icon  and then select Local inventory ads setup under 'Tools'.
3. Select your country and the merchant-hosted local shop front (full) setup.
4. Submit a new URL for your example product landing page in the text box.
5. Click Save.
6. Google will conduct another eligibility review of your website.

Missing attribute [link_template]: Add the link for your merchant-hosted local shop front (full) to your primary feed

You haven't submitted the required link for your merchant-hosted local shop front (full) [link_template] in your primary feed. A value for the link to your merchant-hosted local shop front (full) must be submitted. Follow the steps below:

Step 1: Check your primary feed

1. Sign in to your Merchant Center account.
2. Select Products on the navigation menu, then click Feeds.
3. Select your primary feed.
4. Click Processing then Download file.
5. Open your feed file and ensure that you are submitting a value for the link to your merchant-hosted local shop front (full) [link_template]. Make sure that the [link_template] attribute is spelled correctly.

Step 2: Add the link for your merchant-hosted local shop front (full) [link_template] to your primary feed

1. Add the link for your merchant-hosted local shop front (full) [link_template] to your primary feed.
2. Resubmit your primary feed.

Step 3: Resubmit your example product landing page

1. Sign in to your Merchant Center account.
2. Click the tools icon and then select Local inventory ads setup under 'Tools'.
3. Select your country and the merchant-hosted local shop front (full) setup.
4. Resubmit your example product landing page URL in the text box.
5. Click Save.
6. Google will conduct another eligibility review of your website.

Missing shop selector: Your product pages must allow users to select a shop to check price and availability

Your product landing pages don't provide users the option to check a product's price and availability at various shop locations. Follow the steps below:

Step 1: Add a shop selector to your product landing pages

1. If your product landing pages don't provide a shop selector, you will need to add that to your website pages.

Step 2: Resubmit your example product landing page

1. Sign in to your Merchant Center account.
2. Click the tools and settings icon  and then select Local inventory ads setup.
3. Select your country and the merchant-hosted local shop front (full) setup.
4. Resubmit your example product landing page URL in the text box.
5. Click Save.
6. Google will conduct another eligibility review of your website.

Missing price on landing page: Add your product's shop-specific price to your product landing page

Your example product landing page doesn't contain shop-specific availability for your product. Add shop-specific availability to your product pages. Follow the steps below:

Step 1: Add the product's shop-specific availability to your product landing pages

1. If your product landing pages don't provide shop-specific availability, you will need to add that to your website pages.

Step 2: Resubmit your example product landing page

1. Sign in to your Merchant Center account.
2. Click the tools and settings icon  and then select Local inventory ads setup under 'Tools'.
3. Select your country and the merchant-hosted local shop front (full) setup.
4. Resubmit your example product landing page URL in the text box.
5. Click Save.
6. Google will conduct another eligibility review of your website.

Missing availability on landing page: Add your product's shop-specific availability to your product landing page

Your example product landing page doesn't contain shop-specific availability for your product. Add shop-specific availability to your product pages. Follow the steps below:

Note: Online purchase availability is not equivalent to shop-level availability. You must display your shop's local availability as prominently as the option to buy online.

Step 1: Add the product's shop-specific availability to your product landing pages

1. If your product landing pages don't provide shop-specific availability, you will need to add that to your website pages.

Step 2: Resubmit your example product landing page

1. Sign in to your Merchant Center account.
2. Click the tools and settings icon  and then select Local inventory ads setup under 'Tools'.
3. Select your country and the merchant-hosted local shop front (full) setup.
4. Resubmit your example product landing page URL in the text box.
5. Click Save.
6. Google will conduct another eligibility review of your website.

Related links

• Local inventory onboarding guide
• Merchant-hosted local shop front (full)
• Local inventory ads overview