How to fix: Website needs improvement

This policy applies to Shopping ads and local inventory ads with merchant-hosted local shop front

It has been detected that your website needs improvement in order for you to continue using Merchant Center to sell, list or advertise your products. There are several major reasons why a website doesn't meet the necessary standards:

• The website may be incomplete, as indicated by placeholder text or images.
• The website may be missing important information, featuring poor product descriptions or creating a broken browsing experience.
• The website may also display irrelevant or inconsistent product categorisation. For example, your business sells swimwear but your return policy discusses technology products.

As a result, your account has been suspended or has limited visibility.

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How to fix: Website needs improvement

For subtitles in your language, turn on YouTube captions. Select the settings icon at the bottom of the video player, then select 'Subtitles/CC' and choose your language.

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How to fix a website that needs improvement

There are several actions that you may take to resolve this issue, depending on your account:

• Review your domain name to ensure that it's accurate.
  • Example: .
    • .com for commercial sites
    • .org for organisations
    • .biz for businesses
• Make sure that there are no broken links on your website.
  • Example:
    • 'Invalid URL'
    • '404 error'
    • 'the destination has moved or no longer exists'
• Make sure that there are no placeholder images or text on your website.
  • Example:
    • 'Add customer reviews and testimonials to show your shop's happy customers'
    • 'Lorem ipsum dolor sit amet'
• Make sure that the product details on your website match your product listings.
  • Example:
    • Content in the 'About' section doesn't match the product data being displayed.
• Make sure that the product description and categories on your website match those in your product data.
  • Example:
    • Customer information
    • Return or refund pages are inconsistent with your product listings.

If you're working with a third-party platform, some of these instructions may not apply to you. Refer to your third-party platform for instructions on how to resolve the issue or complete the task. Learn how to find support if you use a non-Google platform.

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Other best practices include

• Provide clear and accurate business information on your shop website.

• Receive good reviews.

• Ensure that you maintain a verified phone number and business address in Merchant Center.

In some instances, if your account or one of your product offers is disapproved and you've either fixed the issue or you disagree with the issue, you can request a review. If the review is successful, your issue will disappear. If the disapproval remains and you're uncertain about how to proceed, contact us for support.

Note: If you use a third-party platform to list your products, go to your third-party application to request a review.