It has been detected that your website needs improvement in order for you to continue using Merchant Center to sell, list, or advertise your products. There are several major reasons why a website doesn’t meet the necessary standards:
- The website may be incomplete, as indicated by placeholder text or images.
- The website may be missing important information, featuring poor product descriptions, or creating a broken browsing experience.
- The website may also display irrelevant or inconsistent product categorization. For example, your business sells swimwear, but your return policy discusses technology products.
As a result, your account has been suspended or has limited visibility.
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How to fix a website that needs improvement
There are several actions you may take to resolve this issue, depending on your account:
- Review your domain name to ensure it's accurate.
- Example: .
- .com for commercial sites
- .org for organizations
- .biz for businesses
- Example: .
- Make sure there are no broken links on your website.
- Example:
- “Invalid URL”
- “404 error”
- “the destination has moved or no longer exists”
- Example:
- Make sure that there are no placeholder images or text on your website.
- Example:
- "Add customer reviews and testimonials to show your store’s happy customers"
- “Lorem ipsum dolor sit amet”
- Example:
- Make sure that the product details on your website match your product listings.
- Example:
- Content in the “About” section doesn’t match the product data being displayed.
- Example:
- Make sure that the product description and categories on your website match those in your product data.
- Example:
- Customer information
- Return or refund pages are inconsistent with your product listings.
- Example:
Other best practices include
-
Provide clear and accurate business information on your store website.
-
Receive good reviews.
- Ensure that you maintain a verified phone number and business address in Merchant Center.
In some instances, if your account or one of your product offers is disapproved and you’ve either fixed the issue or you disagree with the issue, you can request a review. If the review is successful, your issue will disappear. If the disapproval remains and you’re uncertain with how to proceed, contact us for support.