About Google Marketing Platform management

Use the Administration link in Platform Home as the starting point for managing products, organizations, and users.


When you open Administration, your default view is a list of your products on the left and the objects associated with each product on the right.

Click a product name to see the associated objects, for example, Display & Video 360 advertisers or Analytics properties.

Click an object to open related management options. For example:

  • Click a Display & Video 360 advertiser to manage how advertisers are integrated with other products, and to open the in-product administration page for that advertiser.
  • Click an Analytics account to manage the organization for that account, account users, service levels (standard or 360) for properties, and how properties in the account are integrated with other products.

Learn more about managing advertising products

Learn more about managing analytics products


To manage the organizations for your analytics products, click Organizations at the top of the Administration page.

From this page, you can create new organizations, manage existing ones, and link analytics accounts to your organizations.

Learn more about organizations

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