Theme [theme]

The theme [theme] attribute defines the theme of a product that carries the image or style of a well known character or concept. Some examples of how to use theme include:

A sports jersey that has options for different crests such as “Rangers” and “Tigers”
A backpack that has options for different movie character themes such as "Frozen" or "Thomas and Friends"
A coffee mug that has different designs such as “art deco” and “bauhaus”

When to use

Required for all products in an item group that vary by theme. Recommended for all products for which theme is an important, distinguishing attribute.

Format

Follow these formatting guidelines to make sure Google understands the data you're submitting.

For details on when and how to submit values in English, learn more about submitting your product data

Type	String (Unicode characters. Recommended: ASCII only)
Limits	Up to 1000 characters
Repeated field	No

File format	Example value
Text feeds	`Rangers`
XML feeds	`<g:theme>Rangers</g:theme>`

Guidelines

Follow these guidelines to make sure you submit high-quality data for your products.

Minimum requirements

These are the requirements you'll need to meet to show your product on Google. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page of your Manufacturer Center account.

There are no minimum requirements for this attribute. Keep in mind that you still need to follow the formatting guidelines or the information you submit can't be used.

Examples

Themed apparel

Product data for themed apparel
Attribute	Value
Gender `[gender]`	`unisex`
Size `[size]`	M
Size system `[size_system]`	`US`
Size type `[size_type]`	`Regular`
Theme `[theme]`	Google

Attribute	Value
Theme `[theme]`	Google

Variants

If your product comes in different versions for each gender, submit the gender for each variant.

Product data for a men’s, gold Android smartwatch
Attribute	Value
Title `[title]`	Men’s Golden State Android Smartwatch - Gold
Gender `[gender]`	`male`
Material `[material]`	Gold
ID `[id]`	9856-m-gsw
Item group id `[item_group_id]`	12345
Theme `[theme]`	Golden State

Product data for a women’s, gold Android smartwatch
Attribute	Value
Title `[title]`	Women’s Golden State Android Smartwatch - Gold
Gender `[gender]`	`female`
Material `[material]`	Gold
ID `[id]`	9856-w-gsw
Item group id `[item_group_id]`	12345
Theme `[theme]`	Golden State