theme [theme]

The theme [theme] attribute defines the theme of product that carries the image or style of a well known character or concept. Some examples of how to use theme include:

  • A sports jersey that has options for different crests such as “Rangers” and “Tigers”
  • A backpack that has options for different movie character themes such as "Frozen" or "Thomas and Friends"
  • A coffee mug that has different designs such as “art deco” and “bauhaus”

When to use

Required for all products in an item group that vary by theme. Recommended for all products for which theme is an important, distinguishing attribute.


Follow these formatting guidelines to make sure we understand the data you're submitting.

Type String (Unicode characters. Recommended: ASCII only)
Limits Up to 1000 characters
Repeated field No


File format Example value
Text feeds Rangers
XML feeds <g:theme>Rangers</g:theme>


Follow these guidelines to make sure you submit high-quality data for your products.

Minimum requirements

These are the requirements you'll need to meet to upload data for your products. If you don't follow these requirements, we'll disapprove this attribute and let you know in the Diagnostics page of your Manufacturer Center account.

  • There are no minimum requirements for this attribute. Keep in mind that you still need to follow the formatting guidelines or the information you submit can't be used.


Themed apparel

Attribute Value
gender [gender] unisex
size [size] m
size system [size_system] US
size type [size_type] Regular
theme [theme] Google


Attribute Value
theme [theme] Google


If your product comes in a different versions for each gender, submit the gender for each variant.
Attribute Value
title [title] Men’s Golden State Android Smartwatch - Gold
gender [gender] male
material [material] gold
id [id] 9856-m-gsw
item group id [item_group_id] 12345
theme [theme] Golden State


Attribute Value
title [title] Women’s Golden State Android Smartwatch - Gold
gender [gender] female
material [material] gold
id [id] 9856-w-gsw
item group id [item_group_id] 12345
theme [theme] Golden State
Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue

Clear search
Close search
Google apps
Main menu
Search Help Center