Theme [theme]

The theme [theme] attribute defines the theme of a product that carries the image or style of a well known character or concept. Some examples of how to use theme include:

  • A sports jersey that has options for different crests such as “Rangers” and “Tigers”
  • A backpack that has options for different movie character themes such as "Frozen" or "Thomas and Friends"
  • A coffee mug that has different designs such as “art deco” and “bauhaus”

When to use

Required for all products in an item group that vary by theme. Recommended for all products for which theme is an important, distinguishing attribute.


Follow these formatting guidelines to make sure Google understands the data you're submitting.

For details on when and how to submit values in English, learn more about submitting your product data.

Type String (Unicode characters. Recommended: ASCII only)
Limits Up to 1000 characters
Repeated field No


File format Example value
Text feeds Rangers
XML feeds <g:theme>Rangers</g:theme>


Follow these guidelines to make sure you submit high-quality data for your products.

Minimum requirements

These are the requirements you'll need to meet to show your product on Google. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page of your Manufacturer Center account.

  • There are no minimum requirements for this attribute. Keep in mind that you still need to follow the formatting guidelines or the information you submit can't be used.


Themed apparel

Product data for themed apparel
Attribute Value
Gender [gender] unisex
Size [size] M
Size system [size_system] US
Size type [size_type] Regular
Theme [theme] Google


Attribute Value
Theme [theme] Google


If your product comes in different versions for each gender, submit the gender for each variant.
Product data for a men’s, gold Android smartwatch
Attribute Value
Title [title] Men’s Golden State Android Smartwatch - Gold
Gender [gender] male
Material [material] Gold
ID [id] 9856-m-gsw
Item group id [item_group_id] 12345
Theme [theme] Golden State


Product data for a women’s, gold Android smartwatch
Attribute Value
Title [title] Women’s Golden State Android Smartwatch - Gold
Gender [gender] female
Material [material] Gold
ID [id] 9856-w-gsw
Item group id [item_group_id] 12345
Theme [theme] Golden State

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