Scent [scent]

The scent [scent] attribute defines the scent of a product that varies by aroma or smell.

When to use

  • Required for all products in an item group that vary by scent.
  • Recommended for all products for which scent is an important, distinguishing attribute.


Follow these formatting guidelines to make sure Google understands the data you're submitting.

For details on when and how to submit values in English, learn more about submitting your product data

Type String (Unicode characters. Recommended: ASCII only)
Limits Up to 1000 characters
Repeated field No


File format Example value
Text feeds Pine fresh
XML feeds <g:scent>Pine fresh</g:scent>


Follow these guidelines to make sure you submit high-quality data for your products.

Minimum requirements

These are the requirements you'll need to meet to show your product on Google. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page of your Manufacturer Center account.

Use this attribute to describe scents, not flavors. Be sure to use the flavor [flavor] attribute if the item varies by taste.


Candle with specific scent

Product data for pine fresh-scented candle
Attribute Value
Scent [scent] Pine fresh

Unscented item that has scented variants

Product data for an unscented item
Attribute Value
Scent [scent] unscented
Item group id [item_group_id] 12345
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