Material [material]

Use the material [material] attribute to describe the main fabric or material that your product is made of. For example, a high-heeled pump might be made out of leather, denim, or suede. This information helps create accurate filters, which customers can use to narrow search results. If your product has variants that vary by material, then provide that information through this attribute.

When to use

Required for all products that vary by material.

Optional for any products where material is an important, distinguishing feature.

If the material is an important feature of your product, then submit this attribute. We especially recommend that you submit the material [material] attribute if customers might search for your product by material or if they might decide to buy your product based on the material.

Format

Follow these formatting guidelines to make sure Google understands the data you're submitting.

For details on when and how to submit values in English, learn more about submitting your product data

Type String (Unicode characters. Recommended: ASCII only)
Limits Up to 1000 characters
Repeated field No

 

File format Example value
Text Leather
XML feeds <g:material>Leather</g:material>

Guidelines

Follow these guidelines to make sure you submit high-quality data for your products.

Minimum requirements

These are the requirements you'll need to meet to show your product on Google. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page of your Manufacturer Center account.

  • Include the main fabric or material that your product is made of. Don’t include values that belong in other attributes such as color, size, or pattern.
  • Submit material [material] for all products that vary by material. Use this attribute when your product is a variant that is distinguished by its material (for example, black suede shoes and black leather shoes), and also submit each variant with the same value for the item group ID item group ID [item_group_id] attribute.

Best practices

These best practices can help you go beyond the basic requirements to optimize your product data for performance.

  • Submit the material attribute whenever it’s relevant. Material is not just for apparel categories. If users might want to know the material of your product, include that information with this attribute. For example, you might submit material for furniture, curtains, and hardware.
  • Submit a color and a material for precious metals. If your product is made of a precious metal (for example, gold or silver), submit this information with the material [material] and color [color] attributes.
  • Include up to 3 materials. If you product comprises multiple materials, you can specify 1 primary material followed by up to 2 secondary materials that are each separated by a slash (/ ). For example: cotton/polyester/elastane.
  • Use a value users will be able to understand. The value you submit can be shown to users, so avoid abbreviations or internal terms. For example, don’t submit "calf" if you mean "calfskin", and don’t submit "lthr" if you mean "leather".
  • Don’t use values that don’t mention the material. This attribute is optional, so if it’s not relevant for your product, then don’t use it. For example, don’t submit values like "n/a", "none", "multi", or "other".

Examples

Variants

If your product has variants of different materials, submit the material for each variant.

Product data for a black suede product, size 6.5
Attribute Value
Material [material] Suede
Color [color] Black
Size [size] 6.5
Item group ID [item_group_id] 12345

 

Product data for a black patent leather product, size 6.5
Attribute Value
Material [material] Patent Leather
Color [color] Black
Size [size] 6.5
Item group ID [item_group_id] 12345

 

Product comprised of multiple materials

If your product is made of multiple materials, you can specify 1 primary material followed by up to 2 secondary materials that are each separated by a slash ( / ).
Product data for a product made of multiple materials
Attribute Value
Material [material]

Cotton/Polyester/Elastane

Apparel products

Customers might use material as a deciding factor when shopping for apparel products.

 

Product data for a product made of rayon
Attribute Value
Material [material] Rayon

 

Product data for a product made of leather
Attribute Value
Material [material]

Leather

Jewelry

Product data for a white gold wedding band, 14K, 3mm
Attribute Value
Title [title] White Gold Wedding Band - 14K - 3mm
Color [color] White Gold
Material [material]

White Gold

 

Product data for a platinum-plated engagement ring
Attribute Value
Title [title] Round Platinum-Plated Classic Engagement Ring
Color [color] Silver
Material [material]

Platinum

Furniture

Product data for a product made of multiple materials
Attribute Value
Material [material]

Walnut/Polyester/Acrylic

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